BMW Delays X1 Launch in the U.S. Until End of 2012

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BMW’s X1 crossover has been immensely popular in Europe. So much so that all of the production has been taken up by the demand in Europe and there isn’t enough supply left over to introduce the model in the U.S. The X1 was originally supposed to launch early this year in the U.S., but then was pushed back until the end of 2011. Now it looks like BMW has pushed it back again until the end of 2012.

Jim O’Donnell, CEO of BMW of North America confirmed that supplies are tight for the X1, which could lead to an introduction being further delayed. According to O’Donnell, the X1 was envisioned as being a niche vehicle in the U.S. with only 5,000 units a year. BMW’s new X3 sold 5,710 units in the first quarter of this year. Demand is so high for the X3, that BMW may sell 25,000 X3s in the U.S. this year. BMW only sold 6,075 X3 models last year.


So for now if you were looking forward to the X1 coming to the U.S. you will have to wait a bit longer. If you want to see it in person, head up to Canada, where it is on sale…

Full Story: Automotive News

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