For decades, BMW Classic has quietly served as the caretaker of the brand’s history—preserving landmark vehicles, maintaining factory archives, supplying rare parts, and offering restoration services that keep old BMWs alive the right way. But BMW Classic USA is no longer content to exist solely for die-hard enthusiasts. Instead, it’s evolving into something broader, more accessible, and far more relevant to a new generation of buyers.
What’s interesting is that some of the loudest interest around BMW Classic today isn’t coming from longtime owners—it’s coming from people who don’t yet own a classic BMW at all. Collectors-in-the-making, second- or third-car shoppers, and enthusiasts looking for something with genuine character are increasingly viewing classic BMWs as both emotional purchases and practical investments. They’re cars you can drive, enjoy, and still feel confident supporting long-term.
That shift accelerated in June 2024 with the appointment of Thomas Plucinsky as Head of BMW Group Classic USA. Working in close alignment with BMW Group Classic in Munich, Plucinsky arrived with a clear mandate: modernize how BMW heritage is presented in North America. And he hasn’t wasted time.
Under his leadership, BMW Classic USA has expanded its reach and reframed heritage as something living and usable—not a museum exhibit. Plucinsky now oversees not just the growth of BMW’s classic parts business in the U.S., but also the BMW USA Classic Collection, a carefully curated fleet of historically significant vehicles and artifacts that connect BMW’s past innovations directly to its future ambitions.
Spending time with cars like the 2013 BMW M3 Coupe Lime Rock Park Edition—one of just 200 built—drives that point home. It’s already a modern classic, sitting at the intersection of analog driving feel and contemporary performance. Cars like this show why classic BMW ownership today isn’t about looking backward—it’s about preserving moments when BMW got it exactly right.
Buying a classic BMW in 2026 means more than just owning an older car. It means access to factory-backed expertise, restoration support, original parts, and a brand that’s actively invested in keeping its history on the road—not locked away. BMW Classic USA is making it easier than ever to step into the marque through its past, while still feeling connected to where BMW is going next.
In a world where so many new cars feel interchangeable, BMW Classic USA is reminding us why heritage still matters—especially when it’s designed to be driven.
