Yesterday Toyota officially unveiled the all-new 2012 Toyota Camry. Toyota also announced that the all-new Camry will serve as the official pace car for the 2012 Daytona 500.
“We’re thrilled to be able to feature the new Camry in Daytona at the season’s biggest race,” said Ed Laukes, TMS corporate manager of motorsports marketing. “We think the Daytona 500 is the perfect place to showcase the all-new Camry — which will go on sale this fall. We knew when the opportunity arose to partner together with Daytona that it would be an extraordinary way to highlight our new Camry, as well as reinforce Toyota’s commitment to NASCAR and its fans.”
Daytona International Speedway President Joie Chitwood III, stated, “NASCAR and Daytona International Speedway provide a uniquely American platform for manufacturers to display their technology, innovation and overall automotive excellence. After nearly eight years of competing at NASCAR’s highest level, I’m pleased to have the 2012 Toyota Camry pace the Daytona 500.”
The 2012 Toyota Camry will kick off “The Great American Race” on February 26, 2012.
