Ford is dropping the price of the 2014 Ford Focus Electric 10 percent in response to slow sales and to compete with other EVs like the Nissan Leaf.
The Ford Focus Electric’s sales have failed to light up, with Ford only selling 177 units last month. The Focus Electric’s main competitors have also gotten cheaper this year, so Ford is responding by dropping the price of the 2014 Focus Electric by $4,000 to $35,995.
“The 2014 Focus Electric offers customers a fully-contented, all-electric vehicle option,” Ford said in a statement. “The new starting MSRP of $35,200 keeps us competitive in the marketplace and is an important part of our commitment to provide customers with a range of electrified vehicles to choose from.”
Nissan dropped the price for the Leaf EV earlier this year by 18 percent to $28,800 and it’s also eligible for the $7,500 federal tax credit. The Focus Electric will now cost as low as $25,995 after the available federal and state tax credits.
Source: Ford via Automotive News
