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VW Kicks off Production of the 2012 Beetle

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VW has started production of the new 2012 Beetle at its plant in Puebla, Mexico.

“The Beetle is a strong symbol of our brand. It combines the emotional heritage of the original Beetle with the future of Volkswagen,” Hubert Waltl said in Puebla. “At the same time, the new Beetle and the engine plant we are building in Silao represent the great confidence we place in Mexico as a manufacturing location. As one of the main manufacturers of compact class vehicles, Volkswagen de México is a key building block in our growth strategy for North America.”

The Puebla plant produces the Beetle, Jetta and Golf models.