Cadillac’s all-new 2013 ATS is the subject of its Super Bowl commercial that is going to air during the game this Sunday. The on-road performance of the ATS is the subject of the 30-second spot.
“The ad showcases what will make ATS a serious new challenger against the world’s best compact luxury cars,” said General Motors Global Chief Marketing Officer Joel Ewanick. “It’s an opportunity to reach a big audience with the message that Cadillac is expanding into new territory.”
The 2013 ATS is set to go head to head with models like the BMW 3 Series and Mercedes-Benz C-Class when it is released this summer.
“The car is the total focus of the ad, with actual testing footage of the ATS,” Ewanick said. “Competing head-to-head in an elite class requires authentic performance.”
