According to the Associated Press, Toyota is planning on releasing a second dedicated brand of hybrid vehicles in 2009. Toyota’s initial plans are to sell a 100,000 of these new vehicles around the world.
This will be Toyota’s second hybrid only model, following the successful Prius. Toyota also has hybrid versions of the Camry, Highlander SUV, and a few Lexus models.
The new vehicle is part of Toyota’s goals of selling 1 million hybrids per year by 2010.
There is no word on what this model will look like or where it will fit into the current lineup. There have been rumors that Toyota may also be planning on creating a specific brand for the next Prius. I guess we will have to wait until 2009 to see what Toyota’s plans are.
Full Story: Detroit Free Press
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