General Motors has kicked off production of the 2013 Cadillac XTS in China, which is an important milestone for Cadillac’s growth in the world’s largest auto market.
General Motors has kicked off production of the 2013 Cadillac XTS in China, which is an important milestone for Cadillac’s growth in the world’s largest auto market. “We are reaching the next level of Cadillac growth in China,” said Bob Ferguson, vice president Global Cadillac. “This expansion in localized assembly for our brand in China coincides with the strong momentum of our new product portfolio and significant growth in the dealer network.”
Cadillac China’s dealer network has grown to more than 150 locations, roughly doubling in the past year. It is planned to reach 250 outlets in the next two years. The brand sold 30,000 vehicles in China in 2012 with a goal of topping 100,000 annually by 2015.
Local assembly and a smaller displacement 2.0L Turbo powertrain in the XTS help the car reach a more compelling market position in China.
“We’re poised to move to the next level,” Ferguson said. “Growth in the Chinese market is essential to any top-level luxury auto brand, and it boosts our brand and our business everywhere including in the U.S.”
