J.D. Power has released the results of its 2018 Automotive Performance, Execution and Layout study (APEAL), which measures owners’ emotional attachment and level of excitement across 77 attributes. This year’s study shows some significant gains for some automakers with the biggest news being that the Genesis brand is now rated as the highest brand in the study for the first time – pushing Porsche to the second spot.
The rest of the top five brands included BMW, Lincoln and Mercedes-Benz. In the mass market segment, Chevrolet and GMC ranked highest in this year’s APEAL study. Ram ranks third, which is followed by Dodge and Ford in the mass market segment.
At the other end, Mitsubishi is this year’s most improved brand, followed by Dodge, Jeep, GMC and Chevrolet.
The APEAL study is based on nearly 68,000 responses from purchasers and lessees of 2018 model year vehicles who were surveyed after 90 days of ownership.
Source: J.D. Power
