After years of promising new products for its Mercury line, it looks like Ford is finally going to kill Mercury.
Mercury sales have dropped 74 percent since 2000 and without any new product, the sales will only continue to fall. According to sources, Ford’s top executives are preparing a proposal to kill Mercury.
Mercury has long been a forgotten brand and the fact that it keeps losing models, only makes it worse. Ford CEO, Alan Mulally originally promised that the brand would survive, but it looks like Mercury is set to follow the same route as Pontiac, Saturn and Oldsmobile and Plymouth.
According to sources, Ford Executive Chairman Bill Ford and other members of the founding family all support killing Mercury.
Mercury was originally launched by Edsel Ford, son of Henry Ford in 1939.
Full Story: Bloomberg
