Even though it was rumored that Cadillac’s new flagship sedan would be dubbed the LTS, Cadillac has just announced that it will actually be called something odd – the Cadillac CT6.
Even though it was rumored that Cadillac’s new flagship sedan would be dubbed the LTS, Cadillac has just announced that it will actually be called something odd – the Cadillac CT6.
When it launches in late-2015, the CT6 will be positioned above the CTS and XTS product lines and go head to head with models like the BMW 7 Series and Mercedes-Benz S-Class. How did Cadillac come up with the CT6 name? The model name CT6 is derived from Cadillac’s use of CTS for its centerpiece carline, which also means that Cadillac is about to change the name of all of its models.
Related: Cadillac to Release Super Cruise and Vehicle-to-Vehicle Technologies by 2017
According to Cadillac, under this strategy, familiar lettering like “CT” would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models. As each of Cadillac’s models are redesigned their name will be changed nder the new CT theme.
Why change the name of all of its models? Cadillac wants its models to have a hierarchy similar to the other brands, like Audi. “As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally,” said Uwe Ellinghaus, Cadillac chief marketing officer.
Did Cadillac just make a horrible decision?
Source: Cadillac
