For the most part badge engineering is pretty lame and rarely is it entirely successful. Well Aston Martin is moving forward with its rebadged Toyota iQ, the Cygnet. Were all used to Aston Martin’s beautiful super cars with pricing that many of us could only hope to achieve one day, well the Cygnet is priced many thousands less than anything in Aston martin’s current lineup, something that is sure to piss off many Aston Martin owners.
When Aston Martin unveiled the Cygnet concept car many of us thought it was a joke, but sadly it’s not and the automaker plans on introducing the rebadged Toyota sometime in 2010.
Ulrich Bez, chief executive of Aston Martin descibed the Cygnet as “This concept is akin to an exclusive tender for a luxury yacht.” Pricing is expected to be around £20,000 (about $35,000). But just in case some of you thought it would be cool to own it, you better also have another Aston Martin your garage. The Cygnet is only available to current Aston Martin owners. It’s also not expected to come to the U.S.
Full Story: New York Times
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