Rock & Roll Hall of Famer Steven Tyler is set to return to the 1970s during the Super Bowl on Sunday. Kia has announced that Steven Tyler will be featured in its “Feel Something Again” 60 second commercial, which will air during the third quarter of the big game.

“As the haunting notes of “Dream On” play backwards, two-time Formula One and Indianapolis 500 champion Emerson Fittipaldi looks on approvingly as Tyler approaches a Kia Stinger on an abandoned racetrack. Once inside, the Stinger GT’s twin-turbo, 365-horsepower engine is put to use – in reverse – sending Tyler on a transformative journey back to the seventies.”

Source: Kia