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Hyundai may build a new pickup due to positive Santa Cruz feedback

Thanks to the “good response” that Hyundai received about the Santa Cruz pickup concept, Hyundai is now considering adding a truck to its lineup.

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Thanks to the “good response” that Hyundai received about the Santa Cruz pickup concept, Hyundai is now considering adding a truck to its lineup. The Santa Cruz concept debuted earlier this year at the Detroit Auto Show and now according to a Hyundai executive, the pickup is being considered.

Although Hyundai may give the pickup the green light, Park Byung-cheol, a director at Hyundai’s R&D division, stated that there were “hurdles” to the production. This isn’t the first time that we’ve heard reports about a Hyundai pickup, since back in 2010 Hyundai reportedly talked to Chrysler about tapping the Ram Truck brand for a Hyundai pickup.

Stay tuned.

Source: Reuters