Buick is giving its March Madness fans a present. Starting today, select Buick vehicles will get a free month of 4G LTE Wi-Fi so they can stay connected to all the action.
The free unlimited data offer is available for current owners in the U.S. who have a Buick equipped with an OnStar 4G LTE Wi-Fi hotspot and do not currently have an active data plan. In addition to the free WiFi, Buick also has created an NCAA Tournament app that allows drivers to easily listen to the games’ live audio feeds.
“Since launching the unlimited data plan option during March Madness last year, we’ve seen monthly data usage increase more than 150 percent in our vehicles,” said Phil Brook, vice president, Buick and GMC Marketing. “Buick owners live an active lifestyle and value staying connected. By offering a free month of unlimited in-vehicle Wi-Fi data to eligible customers during March Madness, we’re helping ensure fans don’t miss out on any of the excitement.”