Aston Martin has unveiled the Lagonda Vision concept, which is a previews the design language of two new Lagonda models, which will be introduced by 2023. The first of the two models will arrive in 2021 with a fully electric powertrain.
With the debut of the Lagonda Vision concept, the brand is also announcing that it plans to become the “world’s first zero emission luxury brand.” The new models will not only feature fully electric powertrains, but will get the latest autonomous driving technology.
“We believe people associate luxury in their cars with a certain traditional and even old-fashioned approach because, to date, that is all that’s been available to them,” commented Aston Martin President and Chief Executive Officer, Dr Andy Palmer. “Lagonda exists to challenge that thinking and prove that being modern and luxurious are not mutually exclusive concepts.”
The Lagonda Vision concept previews the design language that could potentially be seen in production Lagonda models as soon as 2021. Alongside the new concept, two 40 percent scale models will be displayed at the Geneva Motor Show, one coupe concept and one SUV concept, to show how the Lagonda design language could be adapted for the future.
Since the concept doesn’t need the space for a conventional engine, the design of the concept maximizes the interior space for four passengers. The concept was actually designed from the inside out, since the designers were given greater freedom without the need to design space for an engine and transmission.
“Lagonda has no need to occupy a huge amount of road space or make an ostentatious wealth statement,” said Aston Martin EVP and Chief Creative Officer, Marek Reichman.‘It is like comparing Concorde to the first class cabin of a conventional airliner. By ditching traditional architecture like Parthenon grilles and massive frontal areas, and by using electrical power, Lagonda design can still be distinctive and luxurious without being grandiose. It offers its customers a thoroughly modern, emission-free form of super-luxurious mobility.”
Source: Aston Martin
