The big game is just a few days away and this year, Toyota is running a 90-second spot, title "Heck on Wheels," that will highlight the all-new Prius.
After 13 years, Toyota is saying goodbye to the Scion brand. Back in 2003, Scion was launched as a way for Toyota to reach younger buyers, but now Toyota is ending the brand's run and moving some of its models under the Toyota umbrella.
It's being reported that Scion is going to reveal the production version of the CH-R concept next month at the Detroit Auto Show.
Back in October, Toyota revealed the S-FR concept at the Tokyo Motor Show and now the concept is being reimagined as a track-ready race car at next month's Tokyo Auto Salon.
Toyota has revealed the specs and pricing for the 2016 RAV4 Hybrid, which is the first ever hybrid version of the compact crossover and the eighth hybrid in Toyota's lineup.
October 21, 2015 is a significant date, since it was the futuristic date introduced in Back to the Future Part II. In addition to kicking off sales of the Mirai, Toyota has also re-created Marty McFly's Toyota truck to celebrate the 30th anniversary of the trilogy.
This year marks the 30th anniversary of Back to Future and to celebrate the iconic movie, Toyota is bringing actors Michael J. Fox and Christopher Lloyd together to showcase its future, the Toyota Mirai fuel-cell vehicle.
The all-new fourth-generation Prius will be powered by the same 1.8L four-cylinder engine, but it's been reworked to help the Prius have the highest fuel economy of any vehicle without a plug.
Nearly every automaker is jumping into the growing compact crossover segment and now we can add Toyota to that list. Toyota has announced that it intends to produce the C-HR crossover concept that debuted last year at the Paris Motor Show.
Toyota has officially unveiled the much anticipated all-new fourth-generation 2016 Prius at an event in Las Vegas. The new Prius is the first vehicle based on Toyota's New Global Architecture and as predicted has a ten percent fuel economy improvement over the current model.
Toyota is going to reveal the all-new fourth-generation Prius on September 8, but two photos of the new Prius have surfaced.
Toyota has announced that the all-new fourth-generation Toyota Prius is going to be revealed on September 8. It's been seven years since the current Prius was introduced, but now its finally time to redo the best-selling hybrid as sales have started to decline.
Toyota's iconic SUV - the Land Cruiser, is getting a facelift for the 2016 model year that includes styling updates, a new transmission and more technology.
Toyota has announced the pricing for the 2016 Toyota Tacoma pickup, which now boasts a more rugged exterior, a more modern interior and a new V6.
The subcompact crossover segment is growing insanely fast with the introduction of models, like the Chevy Trax, Honda HR-V and Mazda CX-3. Toyota may soon jump into the segment with a new smaller crossover that could debut as early as the next Geneva Motor Show in March.
For years several automakers have been swapping out their large displacement engines for smaller turbocharged engines, but Japan's Big 3 - Honda, Toyota and Nissan have largely stayed away turbos. Save for the fact that the first Acura RDX had a turbo and the Nissan Juke and GT-R models currently offer a turbo, you won't find any other turbos on their lots. That's about to change.
It's being reported that the next-generation Toyota Prius Plug-in Hybrid will have a longer electric driving range of 30-35 miles.
Pricing for the Mirai starts at $57,500 plus the $835 destination fee, but Toyota has announced at least three different programs to help get drivers into its new fuel-cell vehicle.
Toyota has announced the pricing for the 2016 Camry and Corolla Special Edition models, which both get a few sportier styling bits to make both sedans look a little more aggressive.
Toyota's Mirai fuel-cell vehicle is almost here and Toyota has announced that California customers will be able to order the Mirai starting on July 20.
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