Lexus has announced that the new LC 500 will be featured in its Super Bowl commercial, "Man and Machine."
The big game is just a few days away and this year, Toyota is running a 90-second spot, title "Heck on Wheels," that will highlight the all-new Prius.
Honda is going to air two new commercials during the upcoming Super Bowl 50 on Sunday, Feburary 7. The first will be a commercial for the all-new Acura NSX and the second will be a 60-second commercial for the all-new 2017 Ridgeline pickup - titled "A New Truck to Love."
This year Acura is going to run a 30-second commercial that will feature the 2017 NSX.
Kia is using Pierce Brosnan and one of the most famous roles he ever played - James Bond for its 2015 Super Bowl commercial. The spot titled "The Perfect Getaway" shows the Sorento's off-road capability as Brosnan tries to reach a remote cabin.
Mercedes-Benz has released its 60-second spot - Fable, that will air during Super Bowl XLIX. The spot is a modern take on the classic tortoise vs. the hare battle with the tortoise getting a little help from the 2016 Mercedes-AMG GT S.
BMW has revealed its 60-second spot for the BMW i3 that will air during the first quarter of Super Bowl XLIX on Sunday, February 1. After taking four years off, BMW will return to the game with "Newfangled Idea," featuring Katie Couric and Bryant Gumbel.
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