Land Rover is committed to finding a replacement for the 63-year old Defender and is expected to reveal a new Defender concept at this year’s Frankfurt Motor Show. Land Rover is going to show off the new concept to show that it is serious about keeping the Defender alive and get feedback on the all-new model.
Since the 63-year old Defender basically established the Land Rover brand, it’s not going to be easy to design a new one that will continue to appeal to the Defender’s buyers. Land Rover’s brand director John Edwards has stated that the next Defender has to be configured in such a way that it has advantages over its competitors in order to justify its higher price. The new Defender also needs to be designed for the militaries that use it.
The next Defender is expected to be released in 2015. Land Rover hopes to sell between 60,000-80,000 units annually.