It's the same old story, it seems like every automaker is trying to attract younger buyers that will continue to buy from the brand for years to come. As an automaker's age demographic increases they run the risk of eventually running out of buyers. It's a simple argument when we are younger we have many more years to buy cars as we age those "years" decrease. If your average buyer is 65 or above the chance of them returning to buy another car is a lot smaller than if they are in their 30s.

Toyota's sales increased 9% last month compared to March 2006. This was largely driven by sales of the new Camry, the RAV4 and the Prius.

Following the announcements made by President Bush to raise corporate average fuel economy (CAFE) standards, Vice Chairman of GM, Bob Lutz has announced that the company is going to have to put their RWD cars on hold.

According to a report by the Automotive News, between September 2006 and February 2007, 48.5% of Chrysler brand sales were to fleets. That is an increase of 10% from the same period a year ago. 44.9% of Pontiac sales go to fleets, which is slightly lower than the 46.2% from the year earlier.

Now that GM is the Number Two automaker in the world, many analysts are discussing what the automaker needs to do in order to get back on top. Alex Taylor at Fortune wrote an article on what he suggests the automaker do to gain back their title.

April's auto sales numbers have just been posted and almost every major automaker had a sales decrease last month. Even the Asian automakers that have been making headlines for their sales gains, took a hit.

Edmunds.com has posted a list of the most wanted cars in 2007 based on reader feedback. Out of the 32 categories you may be surprised which automaker took home the most awards....

According to California Attorney General Jerry Brown, the federal government may need to bail out U.S. automakers in order to keep them in business. The bail out could amount to several billion dollars.

It seems like everyday an automaker announces plans for a new crossover vehicle. Well now we can add Chevrolet to the list. Due to slipping Trailblazer sales, Chevy is hard at work on a crossover replacement for its aging SUV. The new vehicle, will be built on the same platform as the new Saturn Outlook (shown above), GMC Acadia and Buick Enclave crossovers.

Toyota for the first time ever outsold GM worldwide in the first quarter of this year. So far this year Toyota is still outselling GM, but only by 46,000 units. In addition GM even outsold Toyota last quarter (April-June). Could GM win back its title of number 1 automaker this year?

Forbes has put together a list of the top 20 most dangerous vehicles on the road. The Buick Rendevous SUV/ Minivan topped their list as possibly the worst car to buy right now in terms of safety. Compared to other minivans the Rendevous is up to three times more likely to cause a fatality.

Last month will go down in the record books as the first month that Detroit's Big 3 (Ford, GM and Chrysler) sold less vehicles than their foreign competitors. Sales from Ford, GM and Chrysler only made up 48.1 percent of all vehicles sales in the U.S. last month, while foreign competitors made up 51.9 percent.

For the past 11 years Lexus has held the number one spot in J.D. Power's Vehicle Dependability Study. This year Lexus holds the top spot again, but for the first time Lexus has tied with another automaker, Buick!

Brenda Priddy & Co. have taken some new shots of the upcoming Lamda-based Chevy CUV. GM currently has three CUVs based on this platform, the GMC Acadia, Buick Enclave and Saturn Outlook. It is up in the air if Chevrolet is going to stick with the Traverse name when the CUV debuts in 2009.

According to a new analyst report by Goldman Sachs the "Big 3" all had sales declines last month.

The SEMA Show is still a week away, but GM has given us a preview of what to expect at this year's show.

GM announced today that it is going to increase the prices on most of its 2008 models to make up for the rising cost of steel and other commodities.

The new fuel-economy rules are forcing automakers to rethink their current and future vehicle lineups.

The upcoming re-introduction of the Chevy Camaro has had some people speculating that a Pontiac Trans Am version could be in the future. Pontiac has also been lobbying for a version of the Camaro, but GM has rejected it.

Buick has released a single teaser image of its new Invicta Concept that is going to be unveiled at the Beijing Motor Show next month.

Buick officially unveiled the new Lucerne Super at the New York Auto Show last year, but it isnt actually being released until this month. In additon to the new "Super" model, Buick is also releasing a Lucerne CXL Special Edition.

Production of GM's Lambda SUVs (Outlook, Acadia and Enclave) came to a halt when UAW hourly workers went on strike at GM's Lansing, Michigan plant.

Buick officially took the wraps off the Invicta Concept today at the Beijing Auto Show.