« Rolls-Royce Teases the 2014 Wraith One Last Time | Main | Hennessey Promises 2014 Chevy Corvette Stingray With 1000-HP »

Nissan Announces NISMO As its Global Performance Brand

Nissan has announced that NISMO will be its exclusive global performance car and motorsports brand and plans to officially open the new NISMO global headquarters and development center in Yokohama, Japan. Today, Nissan CEO Carlos Ghosn declared the new headquarters open and explained how NISMO will play an even more prominent role for the company's performance car and motorsports activities.


"NISMO will democratize performance and bring new excitement to the Nissan portfolio with a broader range of affordable and innovative performance models for more markets and more people," said Mr. Ghosn. "Whether it's a small car or a sports car, if it's wearing the NISMO badge it offers something special - quality, functionality, and efficiency, with NISMO's distinctive styling, sporty handling and dynamic performance capabilities."


The first new Nissan production vehicle to get the NISMO treatment, the Juke NISMO, is already on sale in Europe and Japan and launches in the United States in the spring. The second new model will be the revised 2014 370Z NISMO that is set to arrive this summer. Nissan plans to introduce even more NISMO models with at at least one model every year during the Nissan Power88 period, encompassing the breadth of the Nissan model range. Nissan plans to create a range of NISMO performance Nissan models from small cars to flagship sports cars, including the Nissan GT-R.

"It would be unthinkable for us to develop a range of NISMO road cars without including the GT-R," said Mr. Ghosn. "The standard production model is a global supercar and the GT-R's performance on track reflects the passion and talents of the NISMO team. The GT-R NISMO will be special and I can't wait to drive it."

« PreviousNext »