Ford has announced that Ford drivers with vehicles equipped with SYNC AppLink can soon access Spotify's catalog of more than 20 million tracks on the go. The integration with Spotify to offer the streaming music service in Ford SYNC AppLink-equipped vehicles is the company's first direct collaboration with an automotive manufacturer.
"Spotify brings you the right music for every moment: on your computer, your mobile phone, your tablet, your home entertainment system and soon also in your Ford vehicle," said Pascal de Mul, global head of hardware partnerships, Spotify. "Our collaboration with Ford SYNC AppLink will enable music-loving drivers to enjoy access to Spotify's huge catalog of more than 20 million tracks while on the road."
More than 1 million Ford vehicles in North America are now equipped with SYNC AppLink, enabling drivers to voice-control smartphone apps from the driver's seat.
"Spotify is a terrific addition to the SYNC AppLink ecosystem helping add even more value to the experience of driving a Ford for both new and existing customers," said Paul Mascarenas, chief technical officer and vice president, Ford Motor Company, during the announcement of the collaboration at Mobile World Congress in Barcelona, Spain.
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