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Slow Ford Focus Electric Sales Leads to a $10k Discount

Ford launched the Ford Focus Electric EV last year, but only managed to sell 685 units out of the 1,627 built. Since Ford now has almost 1,000 units on hand, Ford is offering some hefty discounts to move the electric version of the Ford Focus. Ford is now offering $10,750 off for customers who lease the Focus Electric for three years and $2,000 for those that buy it.

If you decide to finance the Focus Electric you can also get a rate as low as 1.9 percent through Ford Motor Credit. Ford is not the only automaker that is discounting its electric vehicle. Nissan has unveiled the revised 2013 Nissan Leaf, which is now 18 percent cheaper than the 2012 model.

"We certainly are not in a situation where we have to completely discount,, but we do have to respond to competitive pressures," Ford spokesman Wes Sherwood said. "We're not anywhere close to where Nissan has gone with the Leaf."

Detroit News

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