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Chrysler Launches Industry-First Dealer-Activated Navigation System

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Chrysler has announced an industry first navigation system that can be activated by dealers. Buyers that choose to not buy the navigation option at the time they purchase their new Chrysler now have the option of adding it later. Chrysler dealers can activate navigation functions in vehicles equipped with certain Uconnect systems. "Sometimes customers don't realize what they want until they need it," says Marios Zenios, Vice President-Uconnect Systems and Services. "That's fine. We can help. With dealer-activated navigation, we are adopting a 'no-customer-left-behind' attitude."

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Dealer-activated navigation will be initially available on the 2013 Ram 1500, SRT Viper and the 2014 Fiat 500L. Because the necessary hardware already is resident in the vehicle, dealer-activated navigation affords a major convenience over portable devices, which create clutter and require charging or smartphone data plans - or both. Dealer-activated navigation boasts the same map data as pre-ordered systems.

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