Ford has announced that the 2014 Ford Fiesta will be available with Ford's MyFord Touch with a new 6.5-inch LCD touch screen. The MyFord Touch system with the latest SYNC software will also feature simplified Bluetooth and navigation controls and more natural voice recognition.
"Technology features are important to all of our customers including small car buyers, and MyFord Touch continues to drive up purchase consideration of our vehicles," says Michelle Moody, Ford cross-vehicle marketing manager. "MyFord Touch is appealing to customers, as it consistently ranks among the top 10 purchase considerations with new owners. We're excited to bring it to the small car segment, where it will really help Fiesta stand out from the crowd."
"We are seeing strong brand lift from MyFord Touch amongst in-market shoppers, with 65 percent of those intending to purchase a vehicle reporting SYNC definitely plays a role in their purchase consideration," says Moody. "Take rates for MyFord Touch on new vehicle orders, such as the 2013 Escape and Fusion, continue to outpace our internal projections. We expect the same trend for Fiesta."
Ford has also confirmed that the 2014 Fiesta will be offered with a new 1.0L three-cylinder EcoBoost engine. The turbocharged 1.0L engine generates 123 horsepower and 148 lb.-ft. of torque.
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