If you're in Cambridge, Massachusetts this weekend you'll be able to see a Chili Red MINI Convertible boat motoring along on the Charles River. MINI is bringing the MINI convertible boat to Head of the Charles Regatta. The vessel was built as part of the MINI's annual Motor-Tober activities, where MINI takes over the month of October to celebrate all that is fun about the brand.
This year's program is called the Not Normal Sales Event, and this one-of-a-kind boat was the MINI USA Eastern Region's interpretation of Not Normal. "We challenged our regional staff and the dealers in their respective areas to identify 'Not Normal' ways to celebrate this Motor-Tober by engaging the MINI community and demonstrate why it's an exciting brand family to be part of," said Tom Salkowsky, Marketing Manager - MINI USA. "The MINI USA Eastern Region has created the perfect example of what the Motor-Tober Not Normal Sales Event is all about with the MINI Convertible boat."
We are pleased and excited to support MINI in this creative activation strategy and look forward working with them this weekend. We have never before allowed a company to float a car on the Charles during racing," said Fred Schoch, executive director of the event.
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