Ford continues the reinvention of the Lincoln brand. Lincoln is now celebrating the formal opening of the new Lincoln Design Studio in Dearborn, Michigan, which is Lincoln's first new fully dedicated design center in four decades.
The new design studio is located on the campus of Ford's Product Development Center, where a global team of designers, sculptors, math sculptors and modelers will develop the next Lincoln models. This team is part of a dedicated Lincoln Product Development organization, creating four all-new Lincoln vehicles by 2015.
"We have spent considerable time to develop strong integrated design, engineering and product programs into a common Product Development vision for Lincoln," said Raj Nair, group vice president, Global Product Development, speaking at the opening program. "Lincoln's advantage is we can build on the company's tremendous global product development resources and ensure we continually innovate to develop the best technology and apply it to support the unique Lincoln difference."
The all-new 2013 Lincoln MKZ is the first new vehicle to come out of the studio.
During the great recession, the U.S. luxury market had changed. Now, there is opportunity for a fresh, new alternative in the premium market," said Jim Farley, group vice president, Global Marketing, Sales and Service. "Lincoln's renaissance is built on our new product lineup and is a personalized experience with designs that deliver on our promise of a personalized motor car: beautiful, elegant, and most of all, surprising."
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