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BMW Announces New Plant in Brazil

2012_BMW_3Series
BMW has announced plans to build a new plant in Brazil, with the goal for production to begin in 2014. BMW will invest more than 200 million euros over the next few years and the plant will have a production capacity of approximately 30,000 vehicles per year. More than 1,000 new jobs will be created at the new production site.

"We welcome the new framework for investments in Brazil, based on the recently adopted "Inovar Auto" legislation. We have submitted an investment proposal for our planned new plant to the Brazilian Government," said Ian Robertson, Member of the Board of Management, responsible for Sales and Marketing BMW, at a meeting with Brazilian President Dilma Rousseff in the capital, Brasilia, on Monday.

"Brazil is a market with tremendous potential for the future for the BMW Group. For that reason, we are strengthening our long-term commitment to this country," Robertson explained. "This will create the necessary conditions for us to maintain the balance of sales between Europe, Asia and the Americas - and, therefore, for the long-term success of our company. With this move, the BMW Group is applying its strategic principle of 'production follows the market', which has already proved successful in markets such as the U.S., China and India."

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