The Cadillac ELR is the production version of the Converj concept that was unveiled at the Detroit Auto Show in 2009.
"The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology," General Motors North America President Mark Reuss said in a keynote address at the SAE Convergence Conference in Detroit. "People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design."
The 2014 Cadillac ELR will share its powertrain with the Chevy Volt, which includes the T-shaped lithium-ion battery, an electric drive unit, and a four-cylinder engine-generator.
The addition of the ELR to Detroit-Hamtramck represents a $35 million investment and increases total product investment to $561 million since December 2009. It is the first two-door car built at the plant since the 1999 Cadillac Eldorado.
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