Kia's popular hamsters that have stared in three commercials for the Kia Soul are back for the fourth installment, "Bringing Down the House" for the 2013 Soul. This time the hamsters travel through time to introduce electronic music "In My Mind" (Axwell remix) to 18th century opera fans.
The hamsters take over an ornate theater with a never-before-seen display of modern music, high-energy dance moves, a laser light show and an epic stage dive that has the wig-wearing patrons on their feet and roaring with approval.
"Bringing Down the House" will begin appearing on more than 18,000 movie screens nationwide in National CineMedia's FirstLook pre-show program on August 31, followed by the television debut during the MTV Video Music Awards on September 6 as well as presence on all Kia social and digital platforms including Facebook, YouTube and Kia.com.
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