PRESS RELEASE:

HYUNDAI ANNOUNCES PRICING FOR ALL-NEW 2010 TUCSON

Delivers Better Fuel Economy, More Power and Enhanced Convenience and Safety Features - Starting at a Low Price of $18,995

FOUNTAIN VALLEY, Calif., Dec. 8, 2009 - Hyundai Motor America has announced prices for its all-new Tucson CUV (Crossover Utility Vehicle), starting at $18,995 for a well-equipped GLS six-speed, manual-transmission model and $24,345 for the top-of-the-line Limited model. The all-new Tucson arrives at dealerships this month.

"The 2010 Tucson truly delivers unprecedented value by raising the bar on performance, fuel economy and design while maintaining a very affordable price," said John Krafcik, president and CEO, Hyundai Motor America. "For 2010, the most popular Tucson offers 26 percent more horsepower, about 20 percent better combined fuel economy, standard six-speed transmission and the list goes on - all at the same price point as the previous generation Tucson."

Note: All prices in this release do not contain a freight charge of $795

The Tucson GLS FWD A/T, the heart of the new Tucson lineup, offers equipment not available in a comparable Honda CR-V FWD LX - Downhill Brake Control (DBC), Hillstart Assist Control, XM Satellite Radio® and a six-speed automatic transmission with SHIFTRONIC® - all at a price that is $1,465 under a comparably equipped CR-V.

The 2010 Tucson is a sleek crossover that improves on its predecessor with its athletic European design, roomy cabin with extra cargo space, and significant improvements in fuel economy and technology. The Tucson also features the company's "Fluidic Sculpture" design language and is the first vehicle in Hyundai's 24/7 version 2.0 product initiative (seven new models in the next 24 months).

The all-new Tucson is the first Hyundai CUV to be designed in Europe at Hyundai's Frankfurt-based design and technical centers. It features precedent-setting engineering including advanced weight-saving technology (the 2010 model is 61 lbs. lighter than the prior model), a six-speed automatic transmission and the eco-efficient Theta II 2.4-liter four-cylinder engine delivering up to 31 mpg on the highway. True to Hyundai form, the Tucson applies life-saving safety technologies as standard equipment while offering, for the first time, side curtain airbags with rollover sensors. The new Tucson also offers touch-screen navigation, Hyundai's first panoramic sunroof and a Bluetooth® hands-free phone system.

TUCSON GLS - THE PERFECT ENTRY-LEVEL CUV

Key GLS standard equipment:

2.4L Theta II DOHC I4

6-speed manual or automatic transmission

Motor Driven Power Steering (MDPS)

4-wheel independent suspension

17-inch steel wheels with wheel covers and 225/60R17 tires & TPMS

ESC with TCS

Hillstart Assist Control (HAC) & Downhill Brake Control (DBC)

ABS, EBD, and Brake Assist w/ 4-wheel disc brakes

6 airbags with rollover sensor

Active front & adjustable head restraints for all seating positions

EZ lane change assist turn signals

Air conditioning with air filter

AM/FM/Satellite Radio/CD/MP3 audio system with 6 speakers,
iPod®/USB auxiliary input jacks, iPod® cable and roof antenna

Power windows, door locks and mirrors

Remote keyless entry with alarm

Trip computer & Eco Indicator

Tilt steering wheel

Armrest storage box & front seatback pockets

Metal paint and black high gloss accents

Front and cargo area power outlet

Bottle holders in all four doors

Rear armrest with cupholders

60/40 split fold-down rear seatback

Side sill molding and bodycolor rear spoiler

Underfloor cargo storage with reversible cover

Rear wiper & washer

Popular equipment package (GLS std. equip. plus) $1,700:

Telescopic steering wheel

17-inch alloy wheels

Auto up/down driver power window

Leatherette bolster/cloth insert seats

Leather-wrapped steering wheel &
shift knob

Bluetooth® hands-free phone system

Illuminated vanity mirrors & glovebox

Steering wheel audio controls

Cruise control

Soft touch interior paint

Bodycolor door handles

Bodycolor heated mirrors

Side garnish

Privacy glass

Roof side rails

Engine cover

Navigation (includes Popular equipment package) $3,700:

Navigation system with 6.5-inch screen

Rearview camera

Premium audio with external amplifier and subwoofer

Automatic headlights

TUCSON LIMITED - THE PREMIUM SMALL CUV

GLS Popular Equipment Pkg. equipment plus:

18-inch alloy wheels with 225/55R18 tires

Leather seating surfaces

Heated front seats (high/low settings)

Power driver seat with lumbar support

Dual front automatic temperature control with CleanAir Ionizer

Solar glass

Deluxe door scuff

Cargo cover

Chrome grille & door handles

Automatic headlights

Fog lights

Front wiper de-icer

Side repeater exterior mirrors

Limited badging (rear)

Premium Package $2,850:

Panoramic sunroof

Navigation system with 6.5-inch screen

Rearview camera

Premium audio with external amplifier and subwoofer

Delete roof side rails

WARRANTY

The 2010 Hyundai Tucson is protected by the Hyundai Advantage, America's Best Warranty. Coverage includes five-year/60,000-mile bumper-to-bumper protection,

10-year/100,000-mile limited powertrain warranty, and seven-year/unlimited mileage anti-perforation coverage. In addition, Tucson buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) and that service includes emergency towing, lockout service and limited coverage for trip-interruption expenses. There is no deductible on any of these coverages.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.