Lexus unveiled the LF-CH Concept at the Frankfurt Motor Show and it previewed what a possible smaller Lexus could be like.
Mark Templin, the general manger of Lexus recently spoke with TheDetroitBureau about the possibility of a new smaller Lexus and if it would be sold in the US.
"There is a group of buyers growing up now who won't buy cars by the pound," said Templin. "We have already seen a structural shift" to the compact and more affordable models in the luxury market over the past couple of years.
So, said Templin, "Going forward, there may be a need for even smaller luxury cars," but they won't necessarily be targeting the budget-constrained "entry-luxury" buyer that today goes for such Lexus models as the ES and IS lines.
The LF-CH Concept will be at the LA Auto Show next month and at the Detroit show in January so that Lexus can gauge consumer reaction.
According to Templin if the response is possitive, the LF-CH could appear in Lexus showrooms by 2012 or possibly earlier.
Full Story: TheDetroitBureau
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Comments (8)
I think this would be great. I really like the styling. To bad for the hybrid emblem on the side though, hybrid would most likely stink. If this was based on the the Toyota/Subaru platform with all wheel drive. Now that would be more like it.
Posted by tomt | November 20, 2009 1:35 PM
Posted on November 20, 2009 13:35
Why does small automatically mean hatch?...
Looks to much like the STi to me.
Posted by Brian | November 20, 2009 7:14 PM
Posted on November 20, 2009 19:14
Also looks like a Mazda 3
Posted by Peter | November 21, 2009 7:12 AM
Posted on November 21, 2009 07:12
@Peter
Agree.
Posted by Brian | November 21, 2009 6:04 PM
Posted on November 21, 2009 18:04
Other than the schnoz, which is *just slightly* better than the Mazda3 grin and Subaru generic front, the concept looks interesting.
I wonder what this will cost. Regardless of luxuries and amenities, it will still be a small car, so I wouldn't dare price it above the HS "experiment". I wouldn't go too far north of $30K.
Posted by Kawi | November 23, 2009 3:44 AM
Posted on November 23, 2009 03:44
I believe da vehicle is muy RICH!!!!!!!!!!! I <3 Lexus and money!!!
Posted by SilverLamboZ | November 23, 2009 6:21 AM
Posted on November 23, 2009 06:21
I have a dream.... and in this dream comes lexus and bling bling.. I believe lexus is coming up in the world and knows it now. u go girl!!!!!!!!!!! doodle
Posted by SilverLamboZ | November 23, 2009 6:25 AM
Posted on November 23, 2009 06:25
This thing looks like a poisonous frog with bad digestion problem making it angry.
Posted by DuDe | November 25, 2009 2:59 PM
Posted on November 25, 2009 14:59