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Ford is definitely on a roll right now and the good news keeps coming in. Today Motor Trend announced that the 2010 Ford Fusion is the recipient of its Car of the Year award.
The 2010 Ford Fusion managed to beat out 23 other models for the award, which included the Toyota Prius, BMW 7 Series and Mercedes-Benz E-Class. Ford also had three models this year that were in the running for the award. The Taurus, Fusion and Mustang.
"The MOTOR TREND Car of the Year award is another testament of our commitment to delivering a world-class car lineup," said Derrick Kuzak, group vice president, Ford Global Product Development, who accepted the golden calipers on behalf of the Ford team. "Whether it is the best-in-class fuel economy or quality unsurpassed by Toyota or Honda, the Fusion and Fusion Hybrid are clear evidence that Ford is serious about our car lineup."
This announcement comes on the heels of Ford announcing that the Fusion is now the best-selling midsize domestic sedan in the US and that the model is now in the list of top ten selling vehicles.
Related Stories:
Ford Fusion Sales Put it in the Top Ten and No. 1 Selling Domestic Car
PRESS RELEASE:
FORD FUSION NAMED 2010 MOTOR TREND CAR OF THE YEAR
- The 2010 Ford Fusion is MOTOR TREND magazine's pick for its prestigious Car of the Year® award
- The Fusion bested a field of 23 contenders - including the Toyota Camry, Honda Accord, BMW 7 Series and Mercedes-Benz E-Class - to win the prominent award
- Fusion is now among America's top 10-selling vehicles and the No. 1-selling domestic car
- Ford Fusion is America's most fuel-efficient midsize sedan for both hybrid and conventional gasoline models. The Fusion Hybrid with an EPA estimated 41 mpg rating in the city and 36 mpg on the highway tops the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway, while the four-cylinder Fusion with best-in-class highway fuel economy at 34 mpg tops the Toyota Camry four-cylinder by 2 mpg
DEARBORN, Mich., Nov. 17, 2009 - The Ford Fusion - America's most fuel-efficient midsize sedan - today was named MOTOR TREND's 2010 Car of the Year®. The award comes hot on the heels of Fusion setting record-breaking sales for 2009.
The prestigious award from MOTOR TREND comes at a time when Fusion sales are already at an all-time high, further positioning the vehicle as a formidable contender in the competitive midsize sedan market.
"The MOTOR TREND Car of the Year award is another testament of our commitment to delivering a world-class car lineup," said Derrick Kuzak, group vice president, Ford Global Product Development, who accepted the golden calipers on behalf of the Ford team. "Whether it is the best-in-class fuel economy or quality unsurpassed by Toyota or Honda, the Fusion and Fusion Hybrid are clear evidence that Ford is serious about our car lineup."
To win the coveted Car of the Year award, Fusion outperformed the competition - including the BMW 7 Series and Mercedes-Benz E-Class sedan - in six new categories: design achievement, engineering excellence, intended function, efficiency, safety and value.
"The Fusion brought a vast assortment of choice that has the potential to appeal to every type of driver, from the eco-conscious to the sport-minded," said MacKenzie. "The Fusion's combination of comfort, fuel efficiency, assortment and technology made it a clear winner among our panel of judges."
The 2010 Fusion and Fusion Hybrid are the most fuel-efficient sedans in America. The new models offer more power; class-exclusive technologies, such as Blind Spot Information System (BLIS®) and Ford SYNC®; and more total passenger and luggage capacity than the Toyota Camry.
The Fusion lineup expanded in the 2010 model year to include all-new Hybrid and Sport models and a new selection of gas-powered engines - all paired with six-speed transmissions - that deliver even more horsepower and better fuel economy.
Fusion: A hit from the start
The Ford Fusion has been generating excitement among journalists and consumers alike since the nameplate first launched in the fall of 2005. In fact, the introductory model - which marked Ford's re-entry into the midsize sedan market - was a finalist for MOTOR TREND's 2006 Car of the Year award.
Since then, Fusion's popularity has continued to soar - and so have sales. Fusion set a sales record in April - the first full month of sales for the redesigned 2010 model and the new Fusion Hybrid - and overall sales are already at an all-time high for 2009.
With its quality unsurpassed by Toyota or Honda, best-in-class fuel economy, class-exclusive technologies and significant residual value improvement, the 2010 Ford Fusion is clearly delivering the key attributes that midsize sedan buyers want.
"Even at a time when industry-wide sales are down 26 percent, Fusion sales continue to grow," said Ford Sales Analyst George Pipas.
The new Fusion Hybrid model has played an important role in Fusion's success. The vehicle delivers an EPA estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology - SmartGauge™ with EcoGuide - that coaches hybrid drivers to maximize fuel efficiency.
According to Fusion Marketing Manager Jonathan Richards, car buyers are so passionate about Fusion that they are choosing to buy the high series models - Hybrid, SEL and Sport.
"Data show that high series models account for 50 percent of sales," he said. "Customers are also embracing technology offerings like voice-activated navigation, SYNC and Sony® Audio."
Richards says the introduction of a Sport model is also drawing praise from Fusion customers, as is the new six-speed gearbox with SelectShift™ transmission.
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Comments (23)
"Richards says the introduction of a Sport model is also drawing praise from Fusion customers, as is the new six-speed gearbox with SelectShift™ transmission." They almost had me on this one but the lack of a manual transmission is all that is holding me back from replacing my Contour SVT with 158,000 miles on it. The Sport Fusion with a world class 6 speed manual tranny and the 4 wheel drive would have been the beginnings of a great new sport sedan. A little engine tweaking on the 3.5 and they could have another SVT in the making.
Posted by remyj | November 18, 2009 3:24 AM
Posted on November 18, 2009 03:24
@remyj:
I always thought the Countour was a very interesting (and good) offering. Aside from the button-cluttered stereo, that is. I believe people's biggest complaint was the lack of rear legroom. It looks like yours has held the fort quite well - kudos.
As for the Fusion, congrats to Ford. Although I thought the prior-gen had a better-looking front, the current model improves on other aspects. At least we know there's a non-chromed grille out there (and nicer wheels too, BTW).
Posted by Kawi | November 18, 2009 3:48 AM
Posted on November 18, 2009 03:48
@remyj:
I always thought the Countour was a very interesting (and good) offering. Aside from the button-cluttered stereo, that is. I believe people's biggest complaint was the lack of rear legroom. It looks like yours has held the fort quite well - kudos.
As for the Fusion, congrats to Ford. Although I thought the prior-gen had a better-looking front, the current model improves on other aspects. At least we know there's a non-chromed grille out there (and nicer wheels too, BTW).
Posted by Kawi | November 18, 2009 3:48 AM
Posted on November 18, 2009 03:48
@remyj:
I always thought the Countour was a very interesting (and good) offering. Aside from the button-cluttered stereo, that is. I believe people's biggest complaint was the lack of rear legroom. It looks like yours has held the fort quite well - kudos.
As for the Fusion, congrats to Ford. Although I thought the prior-gen had a better-looking front, the current model improves on other aspects. At least we know there's a non-chromed grille out there (and nicer wheels too, BTW).
Posted by Kawi | November 18, 2009 3:48 AM
Posted on November 18, 2009 03:48
Sorry for the 2x post - must be one of those days for the server?
Posted by Kawi | November 18, 2009 3:51 AM
Posted on November 18, 2009 03:51
Another CRAP ???
Posted by RETNIAP | November 18, 2009 5:00 AM
Posted on November 18, 2009 05:00
@remyj
I agree, not offering a manual transmission is a deal breaker for me too - it drives me nuts when companies build a decent car and then make it automatic only.
Posted by Totenglocke | November 18, 2009 6:08 AM
Posted on November 18, 2009 06:08
See, all ford had to do is make this fusion more Mazda-like ;)
I am glad that a NA made sedan won the award, and this time it was because it actually has merits to earn that award.
While I agree with the comments about the manual transmission, we have to realize that we live in NA where people are too damn lazy to shift gears. There is also the issue of shifting gears while stuffing your face with burgers while texting, reading the paper, and having your 33.123 degrees latte at the same time...
Posted by Mazda6 Guy | November 18, 2009 7:18 AM
Posted on November 18, 2009 07:18
Lazy because someone wants an auto? I suppose everyone with power windows, door locks, electric garage doors, a remote starter...they're just lazy as well. Heck, why not just label every car owner as lazy because they could walk or ride a bike.
Posted by thetruth | November 18, 2009 7:47 AM
Posted on November 18, 2009 07:47
@ the truth
+1
Posted by patman08 | November 18, 2009 8:06 AM
Posted on November 18, 2009 08:06
Way to go Ford! Keep it up!
Posted by Blue Z34 | November 18, 2009 8:33 AM
Posted on November 18, 2009 08:33
The Contour (other than the SVT version) was a piece of garbage. Cheap interior, park bench back seats, and a garbage of an engine that was underpowered and for blowing notorious for blowing head gaskets. The Fusion is leaps and bounds better then the Contour ever was. Comparing the Contour to the Fusion is like comparing an apple to an onion.
Posted by SteelCity1981 | November 18, 2009 9:48 AM
Posted on November 18, 2009 09:48
@thetruth:
Yes.
I live in Canada where winters are brutal, and yet, I don't think remote starters are needed. Now, when it comes to automatics, yeah, most NA drivers are lazy. Why do you think most cars have power windows, locks, etc, not because they are better, but because they are more convenient, and because that is what most drivers want now (read: lazy).
If you don't believe me such things aren't better, try rolling down your power windows in -40C weather, or opening your doors after a blizzard.
There are situations where an automatic transmission makes sense, like a bus, a minivan, and perhaps a truck and all its variants. Sedans don't need them, and neither do sports cars, I mean who gets a Z, or a Vette with an auto? geez...
The fact that most manufacturers don't offer manual transmissions for their V6 midsize offerings tell you that most buyers of this type of vehicle are lazy, or just never learned how to drive manual (ie, too lazy to learn).
Posted by Mazda6 Guy | November 18, 2009 11:23 AM
Posted on November 18, 2009 11:23
@Mazda6
I bought my 350Z as an auto because I wanted it for my wife to drive, too. She drives my Ram with 6 speed if need be in an emergency, but prefers an auto, from a safety point (left knee damage, uses a cane to walk). Yea, imagine that, if you are here to stereotype lazy people, lets stereotype women and ask, if they are multitaskers, why wouldn't they prefer a manual over an automatic?
She tells me the reason I like manuals is because I'm a control freak :)
The Ford? Well, I'm not a Ford man, but I admire their accomplishments.
Posted by wvo | November 18, 2009 11:41 AM
Posted on November 18, 2009 11:41
SteelCity
I have a Contour with 190k miles on it. It's blown no head gaskets.
It has a 2.5L V6 that was anything but underpowered. I routinely got 30mpg on the highway in it and averaged a little more than 26 mpg most tanks of gas.
And I liked the interior. I did not think it was cheap.
I do have an SE so I understand that it was not bargain basement line.
The short of the story is... Don't buy a low level car with the fewest options and worst interior and smallest engine and expect a luxury performance vehicle.
Posted by Teldar | November 18, 2009 2:20 PM
Posted on November 18, 2009 14:20
^^^^^ Then you are lucky. A lot of people had engine problems with the Contour. As for the interior being cheap, it truly was compared to its competition. The Camry and Accord which was in the Contours class level has much better interiors.
Posted by SteelCity1981 | November 18, 2009 11:43 PM
Posted on November 18, 2009 23:43
"Comparing the Contour to the Fusion is like comparing an apple to an onion." Um, I wasn't comparing it, just mentioning that I had one that will be in need of replacing.
I also never said anything derogatory about automatics, just that I prefer manuals. Does this forum always have to end up in an argument?.............. Anyway, I think the statement about many people just never having learned to drive a stick makes sense and of course there are many other good reasons to have an auto. But there are also good reasons to have the stick too. We live in America, the land of choice. Why can't we have both? I realize the bulk of the population does not want a stick and I also realize offering one might not make economic sense on the surface but my thinking is this: There are obviously some people like me who want the big engine with the manual transmission. A car sale is a car sale and as long as it is profitable, why not offer what we want? I think the problem is people expect a manual transmission to be the less expensive transmission option so the manufacturers make it less expensive and thus make no money on it because of all the design and tooling that went into making only a few people happy. My question is this: Try for once offering the manual tranny and estimate how many are predicted to sell and then price the product to make a decent, but not huge, profit. I would gladly pay another few thousand dollars over the price of the automatic Fusion sport if they made another SVT version. Nothing huge, just a good manual transmission and some mild engine tweaking to add a few more ponies to make it just a little quicker than the base Sport. They should at least survey people on their web site to see if it's feasible. At least that's what I think, I could be wrong.
Posted by remyj | November 19, 2009 4:29 AM
Posted on November 19, 2009 04:29
@Mazda6
I think an ice scraper will solve most of your problems, if not build yourself a garage...that is if you're not too LAZY to do those things.
I suppose you think buyers of the GTR are lazy, afterall, that tranny operates in auto-esq fasion. Oh no, just blew your mind. Makes me wonder, if a CVT gets better mpg in a sedan...why would you want a manual again....oh right...that makes NO sense.
Posted by thetruth | November 19, 2009 6:17 AM
Posted on November 19, 2009 06:17
@thetruth
How do you know that I didn't build my garage? anyway...
Vehicles like the GTR actually have a manual transmission that allows for automatic mode, which is not the same for the manual mode offered by most automatics nowadays. Not the same thing.
Now the argument for CVTs, yes they get better mileage, but that isn't the point of my argument now is it? The point of the argument is that NAs are lazy and will almost always prefer the auto.
@vwo
I hear what you say, my wife will also not drive my car because it is a standard. She learned how to drive manual but only to prove to me that she could do it and to shut me up, but she will only drive auto. And yes, I think she is being lazy ;)
--
My beef isn't with people and their choice of transmission. By beef is the automakers for not giving me a choice I like. At least Honda and Nissan still offer a 6 speed on their V6 coupes, but I like hatches like my Mazda6, but since Mazda has decided to take away the manual and the hatch, they didn't get a new sale when the new models came out... sad indeed.
Posted by Mazda6 Guy | November 19, 2009 7:26 AM
Posted on November 19, 2009 07:26
@ Mazda
You're from Canada, I'll explain things in simple terms. Canadian's can be lazy because the US takes care of them. The US needs to be efficient because we're babysitting all those squatters to north, huddled around our border. So call it lazy if you want, but most of North America has more important things to do than worry about shifting gears or that V6 accord can beat a civic SI off the line.
And if you have a garage, why complain about blizzards, your car should be inside. If you're out in a blizzard, no need to get in your Mazda because it'll just get stuck.
I think you solution is to buy a car made by a Canadian company, because they should know what suits you best.
Posted by thetruth | November 19, 2009 9:50 AM
Posted on November 19, 2009 09:50
@thetruth
So how is this a geographical issue? You know that many of the cars made to cater to lazy, provably overweight people like you aren't even built in the US right? Some of those are built in Mexico, or Ontario...
So what is it that you are doing that is so important that you don't have time to shift? If you are so busy driving that you can't even shift gears, maybe you shouldn't be driving? Unless you are too busy juggling with your big mac, your monster drink and your paper...
And how are "YOU" specifically babysitting us Canadians? You realize that this is one of the weakest I-have-nothing-good-to-add comments that people make right? When you start paying my bills then you can say that, but right now, you are just proving that you are not just a lazy driver, but too lazy to think of a good counter argument to what is nothing more than just a point of view.
Posted by Mazda6 Guy | November 19, 2009 12:22 PM
Posted on November 19, 2009 12:22
remyj:
Um paranoid a little? Where did I say anything that I was referring to you? I was just saying that in general about how the big diff is between the Fusion and Contour.
Posted by SteelCity1981 | November 19, 2009 7:36 PM
Posted on November 19, 2009 19:36
@ Mazda6 Guy:
Buahahahahahahahaha!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I'd join in on the argument, but every time I read something from you, I feel a bit dumber. So, I'll make things brief: +100000000000000000000340938r09458094574509287345286060340923480930854 to thetruth. Face it, your logic fails...miserably. And if you really WEREN'T lazy like what thetruth said, then you'd be walking to and from work instead of driving, buddy.
On topic: kudos yet again, Ford! Methinks those patents paid off.
Posted by lotsofTRidiots | November 20, 2009 7:31 AM
Posted on November 20, 2009 07:31