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Ford Names Geely as its "Preferred Bidder" for Volvo

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Ford has announced that it is in negotiations with China's Zhejiang Geely Holding Group Co. Ltd. to sell Volvo. If the deal does go though, Ford has no plans on retaining any ownership of Volvo.

Lewis Booth, Ford Motor Company executive vice president and chief financial officer stated "Ford believes Geely has the potential to be a responsible future owner of Volvo and to take the business forward while preserving its core values and the independence of the Swedish brand. But there is much work that needs to be completed in the more substantive discussions that are agreed to take place. We have no specific timeline to conclude the discussions."

Stephen Odell, Volvo CEO also stated that "Volvo's management team welcomes today's announcement as a positive step forward. At Volvo, we are continuing to keep our attention firmly fixed on engineering and building great Volvo cars, to reduce our cost base and to return the business to sustainable profitability at the earliest possible opportunity."

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Comments (11)

Brian:

Makes you wonder why the European brands just don't band together?

Victor:

Shame Ford could not figure out how to be a global brand and invent a place for Volvo that made sense. Probably it is best that they sell it off since they clearly do not have the talent to figure out how to integrate businesses (30 years of buying brands and bungling integration). My hope is that Ford finally finds the focus and brains to become a dynamic and innovative car company again. Some of the most recent Ford/Lincoln models seem to indicate this may be so. Build something I WANT to buy and I will buy it. Build some mediocre car driven by spreadsheet and I will not.

Noya:

Here comes China, buying up everything they can.

SteelCity1981:

Well their goes vovlvo's great safety record down the tube. Anything China makes = cheap garbage. Hell just look at the stuff that comes from china. Now japan knows how to make long lasting quality stuff Sony, Samsung, Toyota Honda are all just a prime example of that.

VaD:

We are the best at creating competitors.

lotsofTRidiots:

Oh gee...here I find more stupid remarks from ignorant, ethnocentric rednecks. Should I even *try* to back up Geely? Nah...I'm just wasting my "breath." Oh well; free press!

Trooper Bri:

Is that you Noya?

If you feel like you are wasting your breath, stop breathing. 2 problems solved. I guarantee we won't miss you or mention you. Ever....

One less keyboard klown in the world is a very good thing.

Kawi:

Another brand shot to hell. No redneck comment, just the truth. If Geely lets Volvo run itself (and buys it to adopt their technology and best practices to their cars), however, things may be different.

mlkmnz:

LOL. You guys are failsauce. China is buying up foreign brands because they want to become more credible in the market. There's no way in hell they would dare compromise the brand value of Volvo by making them unsafe, that would be a waste of billions of dollars in goodwill value attributed to the brand.

SteelCity1981:

^^^^^ Yeah say that to all the companies that china business has bought up in the past few years from other nations that had a good track record and turned it into crap in a matter of a few years.

I can think of one IBM's pc division that got bought by a China company that now goes by the name of Lenovo. That's just one example of how once a good quality brand from another nation has now turned into crap.

Perzy:

Thanks a lot americans... from Sweden. Volvo is a national pride in our little country, amounting to about 10% of our industry. The automobile section was sold to Ford with the hope that platform-sharing should make it more profitable. Volvo automobile never lost money, the profits where deemed a bit to low but never in the red.

We all know whats going to happen when volvo is sold to Geely. Soon they will move all production to China, and a few years later most development too.


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