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Chevy to Account for 70 Percent of GM's Sales

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Now that Saturn, Pontiac, Saab and HUMMER are no longer under the GM umbrella, GM's remaining plans have to pick up those lost sales. Chevy in particular is being given the task of recovering GM's lost market share.

Vice president of Chevrolet, Brent Dewar, wants Chevy to represent 70 percent of GM's North American sales. "As Pontiac goes away, Saturn goes away," Dewar said, "Chevrolet has to step up. The 70 percent target is the right kind of number we need to work on."

So far Chevy has been responsible for more than 60 percent of GM's sales in 2009, which is up from 54 percent in 2002. GM plans to boost Chevy sales with new models like the Cruze and Volt.

Full Story: Reuters

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Comments (8)

bob:

How is the volt going to help sales? Isn't it a limited production car?

Avatar:

The problem is Chevy has nothing myself and others like me are interested in. The only car GM makes that I am interested in is the CTS-V. They also don't have a cheap, performance RWD sedan anymore either. I don't want a bow tie or a FWD Buick barge either...

And the STS vs LaCrosse proves that FWD doesn't automatically equal better gas mileage. 18/28 for STS and 17/27 for LaCrosse. Same engine, different layout, and STS makes more power as well. The 3.0L is also making better gas mileage in RWD then FWD too... So much for that myth.

WSE:

One of the main problems GM will have to deal with, but they haven't come to grips with is brand image. Those who would shop Saturn, Pontiac, or for that matter Oldsmobile won't automatically shop Chevy in the absence of those other brands. In the old days before GM started messing with the target audience of the different brands, a GM loyalist would start out with Chevy, then Pontiac, then Olds, and by the time he retired he was either driving a Buick or a Caddy. When GM started assuming every brand had to be targeted to the same 18-25 year olds, the products became homogenized and sanitized across the line. Now that they don't have all the other brands sucking down money, GM has to show a willingness to take risks and make something exciting.

I'd never thought I'd say this, but Chevy could take a lesson from Hyundai...they are successfully producing products that are better and more exciting every year, from the low-end Elantra to the high end Genesis and Equus.

thetruth:

Wow, I can't believe this even made it as "news". Axe a few segments of a company and it's "news" that the others now make up a larger share. I guess journalism majors are not required to learn math.

Patrick:

Buick will bite the dust soon as well,all it's customers are well into their 90's.

longdxcommuter:

@Patrick: GM is keeping Buick because they sell very well in China. If it wasn't for China, GM would have axed the brand.

Honestly, this is what GM should have been doing a long time ago. GMC for medium duty trucks / Chevy for mainstream vehicles / Cadillac for luxury / Buick for overseas markets( re: China)

justinx:

Chevrolet dealers need to re learn how to cars. They all look like their geared mostly to the full size pickup buyers, treating sedan buyers like second class citizens, or fleet buyers.

John Campi:

I often wonder about the logic of Chevy being the mainstream seller for GM nowadays. Chevy almost has a negative connotation and comes off so average. People want a car they think is 'special' but want to pay a mainstream cost for it. I think this is some of the appeal that Toyota, Honda and other makers experience. If you become too common people don't feel special with the car. Sometimes I think GM would have been better off ditching the Chevy nameplate and sticking with Saturn or Buick as the lead product.

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