Mercedes-Benz is planning on getting into the commercial van business in the US and will appoint up to 120 dealers to sell the Sprinter van. Currently Dodge sells the Sprinter van through 350 of its dealers. The contracts with the Dodge dealers will be canceled by Jan 1, 2010, which means there will no longer be a Dodge version of the Sprinter. Dodge has been selling the Sprinter since 2003.
In January the Sprinter will be branded as a Mercedes-Benz in the US. The Sprinter will be launched with a 3.0-liter, V-6 common-rail diesel in all 50 states.
Full Story: AutoWeek
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Comments (2)
MB should NOT do this. While I understand that MB does all types of vehicles in other countries, the MB brand is luxury here in the states and not as a delivery vehicle. At least don't brand it as MB with the symbol up front. Just have "Sprinter" dealerships. The people who would buy it know what it is but you don't mess up your brand image.
Posted by DC in TX | September 10, 2009 2:20 PM
Posted on September 10, 2009 14:20
I can't figure out why other manufacturers are not all over this segment. Lots of space and an efficiaent diesel V6.
Posted by Billo | September 19, 2009 11:36 AM
Posted on September 19, 2009 11:36