Toyota has released single shots of the vehicles it is planning on unveiling at the Frankfurt Motor Show later this month.
The more exciting shot is of the Lexus LF-Ch concept which is meant to go head to head with the BMW 1 Series, Audi A3 and Volvo C30. Under the hood of the concept is a version of Toyota's Hybrid Synergy Drive system.
The LF-Ch will be joined by the Auris HSD Full Hybrid Concept, which Toyota claims is the first application of Toyota's full hybrid technology in a mainstream model. Toyota's other hybrid, the Prius will be unveiled in plug-in hybrid form. Lastly two Q show cars (iQ for Sports and iQ Collection) will hit the Scion stage at the show.
PRESS RELEASE:
Toyota at the 2009 Frankfurt Motor Show
- World Premiere of the Auris HSD Full Hybrid Concept
- New Prius Plug-in Hybrid Concept, European Premiere of the new Land Cruiser
- iQ show cars (iQ for Sports and iQ Collection)
The first Toyota highlight for the Frankfurt Motor Show will be the World Premiere of the Auris HSD Full Hybrid Concept. This represents a milestone in Toyota's strategy: introducing Toyota's full hybrid technology to a mainstream model, and the first step in the deployment of Hybrid Synergy Drive (HSD) across the company's model range.
The new Prius Plug-in Hybrid Concept will also make its World debut in Frankfurt.
Prius Plug-in Hybrid expands the capabilities of Toyota's full hybrid technology (HSD), enabling pure electric operation for short-range day-to-day transportation.
In early 2010, an extensive field trial in Europe will see over 150 units being leased to selected fleet customers.
Frankfurt will also stage the European Premiere of the iconic, all-new Toyota Land Cruiser, which will go on sale in the 4th quarter of 2009.
Finally, two customised iQ show cars (iQ for Sports and iQ Collection) will give a glimpse of a future 'iQ World' and demonstrate the possibility for customers to personalise their cars.
The Toyota stand is located in Hall 8 of the Frankfurt Motor Show exhibition centre, where the Toyota press conference will take place on Tuesday, 15 September at 15h30.
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Comments (7)
Hey its ALMOST as ugly as the newer Impreza STI
Posted by crawlgsx | September 1, 2009 10:45 AM
Posted on September 1, 2009 10:45
ZING!!!!!!!!!!
Posted by Brian | September 1, 2009 2:02 PM
Posted on September 1, 2009 14:02
I hate Lexus purely because they use the most cryptic and uninspiring car names ever. LF-Ch? Terrible naming scheme.
Posted by RC | September 1, 2009 6:22 PM
Posted on September 1, 2009 18:22
@ RC
I could not agree more.
Posted by Jeremy | September 2, 2009 8:03 AM
Posted on September 2, 2009 08:03
@ RC
I could not agree more.
Posted by Jeremy | September 2, 2009 8:04 AM
Posted on September 2, 2009 08:04
Sorry.
Posted by Jeremy | September 2, 2009 8:05 AM
Posted on September 2, 2009 08:05
Well frankly they are no more worse than BMW/Volvo/Audi...
In my opinon the worst was the Acura CL. Well in the states it was not badged a CL, hell it was just an Acura. For some reason that just irritates the living piss out of me. There goes an Acura Acura 2.2....*sigh*
Posted by Brian | September 2, 2009 8:58 AM
Posted on September 2, 2009 08:58