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Jaguar Kills the X-Type and Cuts 300 Jobs

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Jaguar has announced plans today to kill the slow selling X-Type and to lay off 300 workers at its Halewood plant in the north of England.

"Our industry has been especially badly hit by the recession and the premium sector more than others. Jaguar Land Rover's retail sales fell by 28 percent in the past 10 months," Chief Executive David Smith said in a statement.

The X-Type has been in production for the last 8 years and Jaguar has sold over 350,000 units. Production of the X-Type was originally planned to cease in mid-2010.

In addition to killing the X-Type by the end of the year, Jaguar is going to shut down the Halewood plant for three weeks to keep inventory levels in check.

Full Story: Reuters

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Comments (4)

wvo:

Ha! Kill the X?

Own and drive one 40,000 miles. It will try to kill itself. Oh, it ran like hell when it was well, but it was sick most of the time.

THX:

Couldn't agree more. I had a 2002 x-type what a pos car it was. Just a rebranded ford controure anyway. Mine had the trans blow out at 26,000 miles and it was driven normally. Hands down worst car I have ever owned. This whole brand needs to just be discontinued... Talk about poor quality.

THX:

Couldn't agree more. I had a 2002 x-type what a pos car it was. Just a rebranded ford controure anyway. Mine had the trans blow out at 26,000 miles and it was driven normally. Hands down worst car I have ever owned. This whole brand needs to just be discontinued... Talk about poor quality.

joe johnson jr.:

It was a rebranded taurus not a rebranded contour.

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