![]()
Chrysler has only been in bankruptcy for close to two weeks, but the automaker is beginning to see how serious Obama's Automotive Task Force is. Chrysler had planned on spending $134 million over the next nine weeks on advertising, but Obama's team has reportedly only given the automaker half that amount.
Judge Arthur Gonzalez was skeptical about spending even 50 percent of that amount considering all of Chrysler's plants have been idled. Robert Manzo, executive director of Capstone Advisory Group and a consultant to Chrysler, testified at a May 4 hearing that the task force "believed that it was not feasible to not spend anything on marketing and advertising for fear of eroding the image of the brand," during the company's planned nine weeks in bankruptcy.
Steven Landry, Chrysler exec VP-sales and marketing said in a statement that the advertising efforts "gives us the opportunity to reinforce that it's business as usual and demonstrate a bright future ahead for Chrysler."
Full Story: Advertising Age
Related Stories:
Chrysler Announces New Incentives to Give Buyers What They Want
| « Previous | Next » |

Comments (6)
If you need a bailout, your going to have to be responsible with the taxpayers money.
Choose: Continue your large CEO bonuses and go out of business or take bailout and be given limits on what to do. 75% behind Obama restricting how they spend my tax money, 25% behind using my tax money for the bailout in the first place.
But Chrysler did this to themselves, Bushy would of let all the automotive industry fail and enjoy watching the country continue to slide into a third world nation. At least Obama is trying.
Posted by sparky | May 12, 2009 3:07 PM
Posted on May 12, 2009 15:07
@ Sparky
Obama is a joke. The US gov. is not supposed to be controlling any companies, China does that, we are not supposed to. If I remember correctly, everyone hated how Bush spend so much money, well hellooooo!!!! Obama has spend more then all US Presidents, go look it up. But at least he is trying, give me a break.
Posted by Mark | May 12, 2009 4:04 PM
Posted on May 12, 2009 16:04
@Mark
You must be watching 'what the fox' news. 8 years of spending by Bush - the worst president in modern history. A trillion dollar war spent by emergency funding - Major banking system failures - Ignoring laws and creating world wide crisis - our rights trampled - the constitution used to wipe bush'es butt - billions in bail out money (yes the republicans did that this year).
The debt Obama is reporting is the real debt, not the hidden debt the 'fiscal conservatives' left all of us with. Fox news to the rescue, blame it all on Obama -yup - them dems!
Chrysler and GM are dead. They died. When they died, they stopped being private owned corporations (IMO). With Bail out money, they are now under the tax payer's control. Get over your "I hate democrats" crap about Government taking control. We are all in this together, let's work together (oh, sorry, that is a liberal idea).
Posted by JapCarsAreCrap | May 13, 2009 7:43 AM
Posted on May 13, 2009 07:43
In announcing Chrysler LLC's government-negotiated bankruptcy filing, President Obama expressed the hope that new-car seekers would consider buying American.
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.
after all that bailout money invested in Chrysler
hope new car seeker will buy american
and cuting the avertising budget is going to help???
talk about wise choices.
Government
if you where worried about the problems government create
just watch till you see the government solutions.
Posted by marc | May 13, 2009 9:56 AM
Posted on May 13, 2009 09:56
@ JapCarsAreCrap
Well, more people watch Fox News then any other news network. Last month they took 1st-11th place in most watch news shows, no CNN or MSN anywhere. It is not I who "watch the Fox" it is you as the one "who does not watch Fox," and are therefore more ignorant then those who watch Fox.
Posted by Mark | May 15, 2009 8:26 AM
Posted on May 15, 2009 08:26
@ marc:
Chrysler is in its current state because they have a terrible product line among other inefficiencies. Its not because Chrysler is somehow not marketing their vehicles correctly. At this point, you couldn't pay most Americans to buy a Chrysler.
What needs to be done is restructure Chrysler into a profitable company with good products, and adequate capacity. Spending limited finances on advertising is wasteful. It is better spent on R&D and infrastructure spending to make Chrysler more competitive.
The administration made the right call. You're an idiot if you can't see that.
@ Mark:
Obama's budget deficit will be the largest in US history. However, Bush left behind the largest debt in US history. Go learn the difference between debt and deficit before making ill-informed comments. Obama is trying to rectify the situation and any other sane president (Republican or Dem) would be doing what Obama is doing.
Posted by A.J. | May 24, 2009 7:26 PM
Posted on May 24, 2009 19:26