Toyota unveiled a slightly revised 2010 Toyota Camry at the Detroit Auto Show last month and now the pricing for the best-selling car in the U.S. has been announced. The 2010 Toyota Camry starts at $20,115, which includes a handling fee of $720.
The 2010 Camry gets a new front fascia, which includes a new bumper, grille and lower intakes. The base 4-cylinder is now a 2.5L that puts out 169 horsepower in the standard, LE and XLE grades. The 4-cylinder SE puts out 179 horsepower.
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PRESS RELEASE:
Toyota Announces Prices for 2010 Camry
TORRANCE, Calif., Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail price (MSRP) today for the 2010 Camry midsize sedan. As the best-selling passenger car in America for seven years running and 11 of the past 12 years, Camry continues to redefine standards for comfort and performance.
Camry’s base MSRP will range from $19,395 for the Camry sedan with a new six-speed manual transmission to $29,045 for the stylish XLE with a six-speed automatic transmission. The high mileage, low emissions Camry Hybrid carries a price of $26,150. The MSRP represent an overall increase of $281 or 1.2 percent. The 2010 Camry will begin arriving at Toyota dealers in March 2009.
CAMRY
The 2010 Camry standard, LE and XLE grades feature a new 2.5-liter four-cylinder engine equipped with variable valve timing with intelligence (VVT-i) producing 169 horsepower. The new engine can be combined with a six-speed manual transmission (excluding XLE) or a six-speed automatic transmission with sequential shift. For sporty performance, the SE grade gets additional tuning and 179 horsepower, 21 more than the previous four-cylinder engine.
Fuel economy is improved as well with EPA fuel economy estimates of 33 mpg highway, 22 mpg city and 26 mpg combined for the 2.5-liter four cylinder engine with the six-speed manual transmission.
A powerful 3.5-liter V6 delivering 268 horsepower and paired with a six -speed automatic transmission will continue to be available on the LE, SE and XLE grades. The 3.5-liter DOHC six-cylinder engine with dual VVT-i has EPA mpg estimates of 28 mpg highway, 19 mpg city and 23 mpg combined.
Exterior changes to the gas model Camry include a newly designed grille and front bumper, an enlarged lower intake, larger projector headlamps and restyled tail lamps. The Camry and LE grades feature restyled standard wheel covers. The XLE grade will run on new 16-inch, 10-spoke alloy wheels, while the SE grade adds new 17-inch sporty alloy wheels.
Inside, Camry and LE grades are available with an optional audio system equipped with a new USB port for auxiliary music sources, Bluetooth(R), integrated satellite radio, single-CD, and MP3 and Bluetooth(R) streaming music capability. Previously an option, all Camry gas models will now be equipped with Vehicle Stability Control with traction control. Auto up/down power windows with jam protection on all four doors is standard equipment.
The Camry Standard grade will carry a base MSRP of $19,395 for the manual transmission, while the automatic will be $20,445. The Camry LE base MSRP will range from $20,850 for the four-cylinder engine with manual transmission to $24,565 for the V6 model. The base MSRP for the Camry SE will range from $22,165 for four-cylinder models equipped with the manual transmission to $25,840 for the V6 model. The Camry XLE will carry a base MSRP of $29,045.
CAMRY HYBRID
The Camry Hybrid, equipped with Toyota’s industry-leading Hybrid Synergy Drive and certified as an Advanced Technology Partial Zero Emissions Vehicle (AT-PZEV) has EPA fuel economy estimates of 34 mpg highway, 33 mpg city and 34 mpg combined.
The Camry Hybrid exterior enhancements will include a unique hybrid grille, a distinct front bumper, a wider lower intake, restyled fog lights and 16-inch alloy wheels. Camry Hybrid adds an enhanced meter cluster and Fraichir cloth seating surfaces, a combination of silk protein and synthetic fiber, which are gentle to the skin.
MSRPs do not include a delivery, processing, and handling (DPH) fee of $720. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
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Comments (24)
Looks better then the current Camry's, still not enough to compete against the 2010 Ford Fusion.
Posted by SteelCity1981 | February 15, 2009 2:38 PM
Posted on February 15, 2009 14:38
Wow......a Toyota with style? I haven't seen that in a decade or more......
Posted by Totenglocke | February 15, 2009 6:50 PM
Posted on February 15, 2009 18:50
@ SteelCity1981:
Let's see you back that statement up with some facts. I'll admit, the Fusion Hybrid is definitely as good, if not better, then the Camry. However, the I4 and V6 versions don't have anything over their Camry counterparts as far as power, MPG, and build quality goes. The V6 has 47 more HP, and yet manages to get better MPG. The only real neat extra with the Fusion is the optional AWD. But to be honest, if I'm going to spend that much money on a underpowered V6, I'd rather opt for a WRX.
Posted by Ravicai | February 15, 2009 7:09 PM
Posted on February 15, 2009 19:09
@ Ravicai
The Fusions doesn't have anything over Camry with MPG and build quality? So the 2010 Fusion hybrid that surpasses the Camry hybrid in MPG doesn't ring a bell? Wow the 2010 Camry V6 3.5 liter has a whopping 6 more HP over the 2010 Fusions 3.5L V6. Well the following editors sure disagree with you about Ford Fusion's quality.
Ford's midsize competitor blends attractive looks, an excellent chassis, and a lot of value." -- Motor Trend
"To summarize, the Fusion is an impressively strong product, meeting expectations in nearly every category and impressing on handling thanks to the all-wheel-drive option. In fact, it's probably the best sedan the company has ever offered in North America. But is it better than a Camry or Accord? That's hard to say." -- Business Week
"It looks great from the outside, good on the inside, and its performance is on par with the competition. ... But aside from its looks, the Fusion offers no standout qualities that will bring Camry and Accord drivers into Ford showrooms." -- Car and Driver
"An excellent choice among midsize sedans and should not be overlooked. It offers a comfortable ride, purposeful looks, capable handling and good value." -- New Car Test Drive
"It has a well-rounded adequacy about it, a wholesome middle-ness, a pleasant sense of expectations met." -- Los Angeles Times
Excels at nothing, lacks nothing -- it will never be a star player, but it'll start every game. Nicely done." -- Orlando Sentinel
"I could find no major flaws in my Fusion tester even after nine days behind the wheel." -- Newsday
Posted by SteelCity1981 | February 15, 2009 8:37 PM
Posted on February 15, 2009 20:37
SteelCity1981, are you kidding me? Fusion does not even have a chance to compete with camry, yaris maybe
Posted by will | February 15, 2009 9:13 PM
Posted on February 15, 2009 21:13
@ Will
What are you smoking? Yaris LOL. The Yaris isn't even close to the same class as the Fusions, the Fiesta is and the new Fiesta will blow it out of the water. The Fusion competes with the Camry.
Posted by SteelCity1981 | February 15, 2009 9:18 PM
Posted on February 15, 2009 21:18
My guess is that SteelCity1981 is from Europe somewhere (as I am). For some reason Ford uses the same model name for two totally different cars. In Europe, the Fusion is a small car. Similar to the old Fiest, but then slightly higher for easier entry and exit for the driver and passenger.
The US version of the Fusion however is a much larger, more luxurious car. They have nothing in common whatsoever. And yes, the European Fusion would come closer to a Yaris than a Camry ;)
Posted by KoenigseggCCX | February 15, 2009 11:46 PM
Posted on February 15, 2009 23:46
Errr.. I mean that Will is probably from Europe, not SteelCity1981. My apologies ;)
Posted by KoenigseggCCX | February 15, 2009 11:47 PM
Posted on February 15, 2009 23:47
But aside from its looks, the Fusion offers no standout qualities that will bring Camry and Accord drivers into Ford showrooms." -- Car and Driver
indeed
Posted by zippy | February 16, 2009 3:56 AM
Posted on February 16, 2009 03:56
Might I add those quots above from diff car mag editors were from the 06-09 Fusions and not the 2010 Fusion. In terms of quality the Fusion ranks right up their with the Camry and maybe even more so now for the 2010 Fusions then the last gens. I'm not saying the the Camry isn't bad at all it's a pretty good car all around but the 2010 Fusion just looks flat out better then the 2010 Camry.
Posted by SteelCity1981 | February 16, 2009 4:15 AM
Posted on February 16, 2009 04:15
All those comments from those reviews are for the old model not the 2010 Fusion which beat the Camry in the latest Car and Driver and Motor Trend. Car and Driver said this about the 2010 Fusion, Ford hit one over the fense and into the ionosphere with the new Fusion. Another quote Ford pulled off a game changer with this 2010 model.
Posted by COBRA32 | February 16, 2009 4:21 AM
Posted on February 16, 2009 04:21
Hyundai Sonata (base)
2.4L @ 175hp
Mileage 22/32
With Ton of safety features
Starting 19K !!!!!!!!!!!!!!!!!
Seems like toyota has some catch up to do.
This year is gonna be make or break for every major automaker.
Posted by Andy | February 16, 2009 6:24 AM
Posted on February 16, 2009 06:24
What is really important, is that we have two good car's to choose from. Everyone wins, choose who you wish to support.
Posted by sparky | February 16, 2009 9:33 AM
Posted on February 16, 2009 09:33
You're comparing a brand new generation Fusion to an old generation Camry. Who knows what the next Camry will be like in a couple years? I just can't compare an old competitor with a new model competitor. Of course it will probably be better (the Fusion).
This is just a facelifted Camry... not a brand new generation.
Posted by Joan of Arc | February 16, 2009 11:09 AM
Posted on February 16, 2009 11:09
@ Joan of Arc
Keep in mind when they were comparing the current 06-09 Fusion they were comparing it to the newer 07- Camry at the time as well.
Posted by SteelCity1981 | February 16, 2009 12:53 PM
Posted on February 16, 2009 12:53
The Malibu has this thing completely out classed inside and out build quality included. Toyota is riding on its reputation.
Posted by RX-7 Guy | February 16, 2009 3:18 PM
Posted on February 16, 2009 15:18
i'll keep my VW gti. i can't believe there is this much argument over a camry and fusion.
Posted by anon | February 16, 2009 6:24 PM
Posted on February 16, 2009 18:24
"i can't believe there is this much argument over a camry and fusion."
C,mon anon. Didn't you ever toss a few french fries out the window just to watch the seagulls fight over them? www.thefrenchfryreport.com has a certain ring to it.
Posted by Trooper Bri | February 16, 2009 7:38 PM
Posted on February 16, 2009 19:38
Sorry but the Malibu isn't a top notch car, maybe for Chevy, but has anyone ever sat in the backseat of a Malibu? It feels like a park bench. Not to mention the two tone dashboard layout doesn't appeal to many people.
Posted by SteelCity1981 | February 16, 2009 9:06 PM
Posted on February 16, 2009 21:06
RX-7 Guy:
"The Malibu has this thing completely out classed inside and out build quality included. Toyota is riding on its reputation."
Yes, and Toyota's reputation is built on producing quality cars since it's introduction here in the states. That's a reputation that's well deserved.
On the other hand, the Shrinking 3 have mostly produced garbage since the 1970's and their cars also have a reputation that is well deserved.
The question is, how long will it take for that reputation to be changed? They're going to have to produce cars of equal or better quality for a good ten years IMO. When you can buy a 7-8 year old domestic that's out of warranty coverage and it's held up as well as a Toyota or Honda, that's when you know it's a quality product. The Shrinking 3 are just lucky there's so many pro-Americans in the "red states" that will never buy anything "foreign."
Posted by Noya | February 17, 2009 1:03 AM
Posted on February 17, 2009 01:03
You are almost spot on Noya.
I am one of those Red State people that only drive Honda and Toyota. 8P
Posted by zippy | February 17, 2009 4:04 AM
Posted on February 17, 2009 04:04
looks more and more like a fish every year. The Malibu does outclass it and the Taurus is just in another league.
Posted by Sandman | February 17, 2009 6:25 AM
Posted on February 17, 2009 06:25
Sorry to disappoint anyone, but I buy based on past performance (for reliability). The Big 3 still haven't build a proven track record yet (to me).
I'll grant you that its entirely possible that the 2010 Big 3 cars do exceed Honda/Toyota in build quality. However, without several years in-the-field, I can only base my decision on their track records.
It is the chicken-and-egg problem, but I _know_ that if I buy a Honda/Toyota I will not get a dud.
Posted by Icester | February 17, 2009 4:23 PM
Posted on February 17, 2009 16:23
The new Malibu's interior is terrible to me. Hard plastic everywhere. VERY cheap, BUT the new Malibu's exterior looks very good. A great 1up on their previous generation.
This new Camry's front end is fugly! The front bumper looks like it was one of those off market front bumpers that teens put on the front of their 10 year old cars.
Im digging the lights and grill tho... but that bumper. Ew.
I wish the wheels didn't appear as if they were spinning. Im curious to see if thats a new wheel design...
Posted by Bradford | February 22, 2009 10:12 PM
Posted on February 22, 2009 22:12