Ford has officially announced the pricing for the all-new 2010 Taurus that will be in showrooms by this summer.
The 2010 Taurus starts at $25,995, which is the same price as the 2009 model.
Ford likes to point out that although the new Taurus starts at the same price as the outgoing model, it now has more standard features and new technologies.
The 2010 Taurus comes standard with Ford's 3.5L V6 that can be mated to two different six-speed transmissions.
The Taurus SEL series will begin at $27,995 and the Taurus Limited series will begin at $31,995.
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Detroit 09': 2010 Ford Taurus Officially Unveiled!
PRESS RELEASE:
2010 Ford Taurus delivers new design, class-leading technologies and features at an affordable price
· Ford's new flagship, the 2010 Taurus, will start at $25,995 – the same price as 2009 models but with more class-leading features, new technologies and perceived quality that rivals German luxury sedans
· Available this summer, Taurus features an impressive suite of technologies never before offered in the non-premium large car segment including Cross Traffic Alert, Collision Warning, MyKey™ parental programmability, EasyFuel™ capless refueling, SecuriCode™ Keyless Entry, Ford SYNC® and Voice-Activated Navigation with SIRIUS® Travel Link™. Other features new to Taurus include Adaptive Cruise Control, Blind Spot Information System (BLISTM), Rain-Sensing Wipers and Intelligent Access with Push Button Start
· The new Taurus is available in three trim levels: SE, SEL and Limited, offering customers more choice and convenience with unmatched technology with the Ford brand value
DETROIT, Jan.11, 2009 – The new 2010 Ford Taurus delivers industry-leading technologies, exceptional craftsmanship and an award-winning engine packaged in an all-new design that rivals German luxury sedans but at an affordable price.
Available this summer, the new 2010 Taurus will offer three trim levels: SE, SEL and Limited. Starting at $25,995, including destination and delivery, the new Taurus starts out at the same entry level price as the 2009 model.
"Taurus personifies the Ford brand promise – an engaging driving experience, expressive design, class-leading technologies, all offered at an unmatched value," said Jim Farley, Ford's group vice president of Marketing and Communications.
The 2010 Taurus comes standard with Ford's proven Duratec 3.5-liter V-6 and comes paired with a choice of two new six-speed automatic transmissions which includes an option of SelectShift®. This optional transmission offered on the SEL and Limited series features racing-inspired shift control paddles mounted on the steering wheel, while offering the convenience of conventional automatic operation, or a manual shift mode.
The SEL series comes equipped with 18-inch painted aluminum wheels, heated exterior mirrors, supplemental park lamps and chrome exhaust tips. The Limited series adds to the SEL appointments with standard leather seats, 19-inch chrome clad aluminum wheels, 10-way power driver and passenger seats, reverse sensing and a premium sound system with SYNC.
A selection of optional customer-focused technologies also will be available on the 2010 Taurus, including:
* Adaptive Cruise Control
* Collision Warning
* Intelligent Access with Push-Button Start
* SecuriCode™ Keyless Entry
* MyKey™
* Auto High Beams/ Rain-Sensing Wipers
* Easy Fuel™ Capless Fuel Filler
* Blind Spot Information System (BLIS™)
* Cross Traffic Alert
* Ford SYNC®
* Multi-Contour Seats
The new Taurus underscores the Ford brand promise to bring technology to market at an affordable price. It also builds on its legacy of safety leadership by incorporating a comprehensive array of passive and active features to help protect its passengers.
"Taurus raises the bar on the full-size sedan segment with an unprecedented offering of technologies typically reserved for luxury cars. The premium craftsmanship and attention to detail, combined with outstanding driving experience will redefine what customers should expect in a full-size sedan," said Farley.
Taurus SEL series will begin at $27,995 and the Taurus Limited series will begin at $31,995. The 2010 Ford Taurus will be built at Ford's Chicago (Ill.) Assembly Plant and will be available in dealer showrooms in the summer.
Comments (17)
Still no clear shot of the rear...
Posted by SEALBoy | January 12, 2009 1:46 PM
Posted on January 12, 2009 13:46
And this is the car that all the rednecks claim is going to propel Ford to the promised land? Pass the meth foil...
Posted by Noya | January 12, 2009 2:05 PM
Posted on January 12, 2009 14:05
Looks like this car is designed well for the market it is intended for. Medium price, good quality, reasonable design, a nice interior.
Oh, ya, if this was a lesux, the ricers would be celebrating... But then, it would cost $50k instead.
Posted by sparky | January 12, 2009 2:38 PM
Posted on January 12, 2009 14:38
I'll take a used one in two years for $5000
Posted by Peter | January 12, 2009 5:43 PM
Posted on January 12, 2009 17:43
Pictures of the rear can be found on Autoblog. Anyway, I am just waiting for Noya to try and find something negative to say about the new Taurus. Besides the rear end, this thing is gorgeous! Ford has really improved on their styling and level of quality, now that they are finally listening to what us Americans want. The Fusion/Millan, Lincoln MKS, and the '09 F-150 all show the best of what Ford has to offer, and I am really proud of them.
:(Although, I really mis the Crown Vic and Grand Marquis):
Posted by Saheed | January 12, 2009 6:03 PM
Posted on January 12, 2009 18:03
Noya, you should be banned from posting in here, because every time someone reads your post they waste time off their life that they will never be able to get back.
Posted by SteelCity1981 | January 12, 2009 6:27 PM
Posted on January 12, 2009 18:27
Noya = Narcissist. Go google it Noya.
The back of the car is fine. I'm not sure what you all want in design for the rear of a car. There are good shot of the rear at other sites.
Something else to notice is that the new Fords are holding their value better. Used 500's and newer Taurus's are priced pretty high. One reason is that there are few of them on the market. People are keeping them because they are great cars.
Posted by GRIZZ | January 12, 2009 6:40 PM
Posted on January 12, 2009 18:40
Noya - the internet isn't the best place to air your dirty laundry. Put the meth foil down and get some real help. You seriously need it.
Posted by Sandman | January 12, 2009 7:11 PM
Posted on January 12, 2009 19:11
Noya is too busy trying to find someone to split the cost of used "racing" Miata to Google that GRIZZ.
Just do what his parents did. Ignore him.
Posted by Trooper Bri | January 12, 2009 7:12 PM
Posted on January 12, 2009 19:12
noya is the new CKV
if anyone remembers her/him? got rid of him/her but i was forced to post under another name :[
Posted by cobaltssman | January 12, 2009 10:15 PM
Posted on January 12, 2009 22:15
Hey everyone:
For pictures of the back check out:
www.cars.com ( Detroit Auto Show - Production Cars)
or
www.leftlanenews.com
Posted by gilly | January 13, 2009 6:32 AM
Posted on January 13, 2009 06:32
@ Gilly: Thanks for the links. Wonder why the official pics don't include a rear view. It's not nearly so bad as I was fearing, due to the lack of official shots of it. Curious.
All in all, I think the new Taurus looks alright. The pics show lots of chrome trim around lights and windows, which are likely (given past experience) to sag out of alignment and quickly look tacky. However, the overall lines are sound. For it's demographic is should succeed, unless there's some unknown caveat hiding under it's skin somewhere.
Overall thumbs up from me.
Posted by kw | January 13, 2009 7:03 AM
Posted on January 13, 2009 07:03
I hope they have improved the quality. I have had both a 2001 and 2004 taurus as company cars (and I got the 2004 brand new). The build quality on those was hideous and the fuel mileage was pathetic.
And how Ford handled a recall on the 2001 was embarassing to the entire American auto industry. Got the noctice that due to some faulty paint/coating on the front coil springs, the springs could corrode and possibly break, then the resulting sharp edges could contact the tire and cause a blowout. I'm thinking, "Ok, Ford is going to install new coils on these cars." Nope, the recall was to put a shield in place so that WHEN the coil broke, it couldn't damage the tire. Ridiculous.
Posted by JB | January 14, 2009 11:20 AM
Posted on January 14, 2009 11:20
@coballtssman
Yeah, I remember CKV. Thanks to that bitch I also had to chang my name. (When I first posted on this site I went by Tommy Boy.)
Posted by 426Hemi | January 14, 2009 12:47 PM
Posted on January 14, 2009 12:47
@JB
Wow, that sucks... only Ford (even as much as I love them)!
@426HEMI
any chance u know wat CKV stands for?
For the record, the '05 Taurus was great with it's design inside and out, not to mention a pretty good price tag. mpg was just satifactory.
Wonder why they never sold well (exept as rentals, which is how I fell in love with it when my dad rented it for a business trip).
Posted by Saheed | January 14, 2009 6:03 PM
Posted on January 14, 2009 18:03
I think Ford could have a winner with this new Taurus, but the price should start in the low $20's. The styling is nicely done, but quality would still concern me. They can tout their improvement in quality and maintain they equal Honda and Toyota, but they have to prove it with the public and address the perception issue.
Posted by John Campi | January 15, 2009 6:24 PM
Posted on January 15, 2009 18:24
@Saheed
"Any chance you know what CKV stands for?"
Not a clue.
Posted by 426Hemi | January 15, 2009 9:42 PM
Posted on January 15, 2009 21:42