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Toyota is Considering a Prius Sub-Brand to Compete with Chevy and Honda

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There were rumors a while ago that Toyota was considering a small lineup of Prius branded hybrid vehicles...well it looks like Toyota execs have put the topic back on the table.

Just as Toyota did with the Scion brand, Toyota could also do something similar with the Prius. It was rumored a while ago that Toyota was considering three different Prius branded models. The current Prius and then one new smaller model and one larger like the Camry hybrid. With the unveiling of the Honda Insight and Chevy Volt, Toyota may be thinking about ways that the automaker can stay ahead of its competition. It would make sense, since the new Honda Insight is smaller than the Prius and undercuts it in price as well. A smaller "Prius" model would give Toyota something else to go head to head with Honda.

An all new Prius is going to be unveiled at the Detroit Auto Show in January and will be released some time after that. Honda's newest hybrid, the Insight is going to be released in April 2009.

Full Story: Autoblog

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2011 Chevy Volt Officially Unveiled...Finally!

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Comments (5)

dumbfounded:

Apparently this means you'll soon be able to buy a Prius Prius.

Jeff:

Well if it's going to be a brand can we expect some sort of performance hybrid???

Old but something like this

http://www.ultimatecarpage.com/car/2072/Toyota-Prius-GT-Concept.html

Brian :

Well it would be just like Acura, before they affiliated everything with letters, RL, TL, RSX, ect...

The Acura 2.2L or 3.0, or 3.2L....

Really at this point I'm not even sure you need names. You already know what an "Acura" looks like at this point. And that image is getting uglier.

lowest iq:

moron american execs.

Toyo-people: dont listen to them.
They'll ask you for money and in 5 years you have to liquidate the brand again.
Dont do another Acura.

And in the future, when 60% of cars are some sort of hybrid, you are going to drop the Toyota brand, right?

Tom:

Hey don't knock on the Acura ugliness lol..

JK
All are now ugly....the RSX was my fav.

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