BMW's new North American chief, Jim O'Donnell is worried about the launch of the all-new 7 Series in the US next spring.
The US economy is so bad right now that O'Donnell has little hope for increased sales of BMW's flagship sedan, which will be in dealerships in March. O'Donnell's main goal is that the new 7 Series does better than the overall import luxury segment.
According to O'Donnell, "As a percentage of the segment, it will do better, but the segment will continue to be depressed this year and through next year."
The US is still the biggest market for the 7 Series.
Pricing has not been announced but it is expected that the new 7 Series will be priced higher than the current model which ranges from $77,625 to $126,625.
Full Story: eGMCarTech
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Comments (6)
Well, I'm not making any less money than I normally do, but it's still out of my reach.
Nice car, though.
Posted by Joan of Arc | September 29, 2008 7:26 PM
Posted on September 29, 2008 19:26
Don't worry BMW, we will bail out your 7 Series customers so that they can buy them.
Posted by Peter | September 29, 2008 9:13 PM
Posted on September 29, 2008 21:13
@Peter:
Wish it wasn't true, but it probably will be. If the bailout goes through I'm sure all those corporate execs will still be able to keep BMW afloat in the US.
Posted by Gary | September 29, 2008 9:25 PM
Posted on September 29, 2008 21:25
what a waste of money
Posted by Stig | September 29, 2008 11:26 PM
Posted on September 29, 2008 23:26
this is one obvious remark from fat McDonnald trying to safeguard his 2009-bonus. Obviously it is that time of year.
Can they come more obvious then this?
Ofcourse he found Torquefreak as a non-critical mouth piece.
Posted by lowest iq | September 30, 2008 12:10 AM
Posted on September 30, 2008 00:10
despite the great interior, the nasty front end and generally uninspiring japanese-esque styling will once again condemn this big beemer to be the also-ran behind mercedes in the luxury sector
Posted by Bill | September 30, 2008 5:40 AM
Posted on September 30, 2008 05:40