Ford has unveiled the badge for the new 2010 Mustang.
The new pony emblem gets a more chiseled look that is supposed to provide a hint to the more chiseled look of the new Mustang. According to Ford the new pony is more defined and more muscular like the new Mustang.
“It’s just a faster-looking steed,” said George Saridakis, Design manager for the 2010 Mustang.
The new pony will be featured on both the V6 and GT versions of the Mustang, but for the first time ever the pony will be featured in "black-chrome" on the Mustang GT.
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2010 Ford Mustang Set to Debut at LA Auto Show this Fall
PRESS RELEASE:
PONY GETS NEW LOOK FOR 2010 FORD MUSTANG, HINTS AT MORE CHISELED LOOK OF UPCOMING MODEL
- More-muscular, faster-looking Mustang pony emblem enhances grilles on new 2010 models.
- New Mustang pony badge highlights attention to detail in design of new Mustang, which will be revealed later this year.
DEARBORN, Mich., Aug. 27, 2008 – Curious about what the 2010 Ford Mustang looks like? Its new pony badge offers a clue. Like the upcoming restyled Mustang, the new pony is more defined, more muscular and sure to catch the eye of Mustang enthusiasts.
“It’s just a faster-looking steed,” said George Saridakis, Design manager for the 2010 Mustang.
A stronger, more dynamic pony badge with defined edges and crisper forms in a subtly toned tinted-chrome finish will charge across the grilles of the V-6 and GT versions of the 2010 Mustang. For the first time, a black-chrome version of the Mustang pony badge will accent the new GT grille.
“We wanted to give the Mustang pony a more realistic feel,” said Douglas Gaffka, chief designer for the 2010 Mustang. “We lifted the head to make the pony more proud, tipped the neck into the wind to give it a feeling of greater speed and better balance.
“It’s more chiseled and more defined and looks more like a wild horse,” Gaffka added. “It’s more realistic in terms of proportion to an actual Mustang.”
Senior Designer Rick Howard spent hours researching images of horses and understanding their appearance in natural, wild settings. That effort, along with his personal riding experience, helped bring forward the design of the Mustang pony badge.
Like the Mustang itself, which was revealed at the 1964 New York World’s Fair, the Mustang emblem has a proud heritage. The original Mustang logo was drawn by Phil Clark for the Mustang I. The Mustang logo then was refined for the Mustang II in 1974 by Charles Keresztes, a former member of Hungary’s Olympic equestrian team. The pony continued on the front grille through 1978 when it was replaced by “FORD” in block letters through 1982. The iconic Ford Blue Oval graced the front of Mustangs through 1993. The pony emblem returned in 1994 with some refinements. The logo was updated again in 2005.
For Howard and the team, creating the new badge was a labor of love.
“We’re very much concerned with detail and precision in our cars at Ford, and that includes the art we do,” Howard said. “We want our Mustang pony badge to be as good as the rest of the car.”
Comments (20)
Yep...it's a mustang.
Posted by Jung | August 27, 2008 5:35 PM
Posted on August 27, 2008 17:35
thrilling...
Posted by BigO | August 27, 2008 6:11 PM
Posted on August 27, 2008 18:11
It is a freakin badge people.
If only as much attention to detail went into other things like..........the Engine or Build Quality and Fit and Finish.
Be rest assured people that years later long after the car has fallen apart that the Badge will still look awesome.
Posted by Peanut | August 27, 2008 6:40 PM
Posted on August 27, 2008 18:40
they are catching a trend on the early side.
we'll be seeing a lot more black chrome soon. i rather welcome it over the current chrome plated crap all over the place.
Posted by ...!!!... | August 27, 2008 7:06 PM
Posted on August 27, 2008 19:06
Cmon, you guys had several new stories today.
Save this junk for Sunday afternoon.
Posted by zippy | August 27, 2008 8:03 PM
Posted on August 27, 2008 20:03
definitely the best part of the car
Posted by cobaltssman | August 27, 2008 8:40 PM
Posted on August 27, 2008 20:40
Uh oh... Get ready for 1000 stories about the 2010 Mustang. Then we have to prepare for 10000 more stories about 2010 Mustang VS 2010 Camaro. I guess at least we're not seeing the Mustang stuff come out 3 years early though.
Posted by Gary | August 27, 2008 8:47 PM
Posted on August 27, 2008 20:47
does ford own this site?
Posted by Patrick | August 27, 2008 9:25 PM
Posted on August 27, 2008 21:25
Oh god, why did you have to bring up the Mustang II? I still get nightmares seeing that fugly, mockery of a mustang.
Posted by SteelCity1981 | August 27, 2008 10:53 PM
Posted on August 27, 2008 22:53
Looks good, hopefully they'll make a nice car to back it up!
Posted by Vtfo0lio | August 27, 2008 11:37 PM
Posted on August 27, 2008 23:37
The new ponypony emblem gets a more chiseled look that is supposed to provide a hint to the more chiseled look of the new Mustang. According to Ford the new pony is more defined and more muscular like the new Mustang.
Yeah, the old pony is off to the glue factory.
Posted by lowest iq | August 28, 2008 4:27 AM
Posted on August 28, 2008 04:27
Ford needs a new Ford emblem.
Posted by nine | August 28, 2008 6:49 AM
Posted on August 28, 2008 06:49
is it any faster than the old badge.
Posted by TrainRekS | August 28, 2008 8:30 AM
Posted on August 28, 2008 08:30
Amazing, that the Mustang emblem can be more exciting than all of the other souless foreign car badges combined. But then, what other's are nice? Lexus? Toyota? Honda? Gag. Jeez, they all suck, well, except Jag is nice.
I vote Ford drops the ugly blue oval on all their cars.
Posted by sparky | August 28, 2008 8:44 AM
Posted on August 28, 2008 08:44
HOLY FUCKING SHIT THIS IS THE MOST EXCITING NEWS EVER1!!!!!!
Posted by gm0n3y | August 28, 2008 10:39 AM
Posted on August 28, 2008 10:39
I've never been in a Mustang, but the current gen doesn't look too horrible from the outside IMO...
*prepares to be shot*
Posted by SEALBoy | August 28, 2008 11:01 AM
Posted on August 28, 2008 11:01
While this is clearly not newsworthy, it still beats the multiple Camaro sightings the populate this website. I'm just saying...
Posted by longdxcommuter | August 28, 2008 2:50 PM
Posted on August 28, 2008 14:50
that-sp
Posted by longdxcommuter | August 28, 2008 2:51 PM
Posted on August 28, 2008 14:51
Ooh, the white trash Ferrari gets a new badge after 45 years yet it's still rolling a live axle!!
I honestly don't think the GT would be a bad car if it weighed about 3,100 lbs, had independent suspension, and a MODERN interior.
I hope the Genesis coupe spanks the stang.
Posted by Noya | August 29, 2008 12:49 AM
Posted on August 29, 2008 00:49
Sadly, the new Mustang will probably get the Boss V8, making it too quick for the Genesis coupe in all but the turns (Assuming Ford still rolls a live axle).
Yes, thats right, I said Boss V8. Oh, so you heard its dead did you? I heard that too. Except its not true. It just won't make it to Ford trucks, thats all.
Posted by Allen | August 29, 2008 4:48 PM
Posted on August 29, 2008 16:48