Truck sales are dead, which is bad news for Ford and Chrysler who are both launching all-new full size trucks this fall. Chrysler recently held a conference with dealers in which it announced that the all-new Dodge Ram will launch with zero percent financing for 72 months.
It's a little scary that Chrysler is launching the all-new truck with the same zero interest financing that is currently offered on the outgoing model.
The 2009 Dodge Ram will be offered with three powertrains this fall, a 3.7L V6, a 4.7L V8 and a 390 horsepower 5.7L HEMI V8. A hybrid Ram will be released sometime next year as a 2010 model.
Full Story: Autoblog
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Dodge Releases Info on 2010 Dodge Ram 1500 Hybrid
2009 Dodge Ram Features a 390HP HEMI V8 and Slightly Better Fuel Economy
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Comments (21)
Nicely done redesign of the already buff looking Dodge Ram pickup truck. But with Dodge's pathetic efforts on it's gas mileage, the 0% financing really doesn't attract me to this gas guzzler.
But whats so scary???
"It's a little scary that Chrysler is launching the all-new truck with the same zero interest financing that is currently offered on the outgoing model."
Posted by saheed | July 10, 2008 9:57 AM
Posted on July 10, 2008 09:57
Companies that can use these trucks will buy them no matter what. You cannot haul a trailer full of lawn equipment on the back of a Prius....
Posted by Andrew | July 10, 2008 10:16 AM
Posted on July 10, 2008 10:16
The state of panic over gas prices make people miss the big picture on the true cost of ownership related to automobiles. There's little to do for the truck market where no alternatives exist, but as Andrew points out, someone has to pull trailers and plow driveways, move farme equipment, etc. Truck sales are dead....really....more trucks are sold than luxury cars but no one says those sales are dead. Truck sales suck, and will probably never really recover, but as there is still competition in this market I'd say consumers may win by going with a Ram and such ridiculous financing. Chrysler will probably lose as such financing hurts in the long run.
Posted by thetruth | July 10, 2008 11:12 AM
Posted on July 10, 2008 11:12
There is a large part of truck buyers that don't use their trucks for commercial use and those are the ones that make up for the vast majority of truck sales. Although I agree that companies that use trucks for everyday use aren't going to stop buying trucks regardless of the gas prices, a lot of people that buy trucks for non commercial use will if gas prices continue to go up. Since gas prices around here have hit above the 4 dollar mark, I see a lot less trucks on the road now then 2 years ago. The only trucks I really see on the road now are people that use their trucks for work instead of leisure.
Posted by SteelCity1981 | July 10, 2008 11:29 AM
Posted on July 10, 2008 11:29
Key words are "ZERO INTEREST".
Posted by Tommy Boy | July 10, 2008 11:36 AM
Posted on July 10, 2008 11:36
SteelCity1981:
Then != Than
Posted by Jung | July 10, 2008 11:40 AM
Posted on July 10, 2008 11:40
@Andrew
but you can convert a prius into a big ass lawnmower!
Posted by dennisil | July 10, 2008 11:42 AM
Posted on July 10, 2008 11:42
@Jung
stop being a english professor some people just write from the heart and hate proofreading so if you dont like it stop reading it...
Posted by dennisil | July 10, 2008 11:51 AM
Posted on July 10, 2008 11:51
a != an
Posted by Jung | July 10, 2008 12:08 PM
Posted on July 10, 2008 12:08
Jung=1d10t!
Posted by Shawn | July 10, 2008 12:19 PM
Posted on July 10, 2008 12:19
Looked in a dictionary, couldn't find !=, please use proper english.
Posted by thetruth | July 10, 2008 12:46 PM
Posted on July 10, 2008 12:46
english != English
Posted by Jung | July 10, 2008 12:59 PM
Posted on July 10, 2008 12:59
Jung != intelligent
Posted by Shawn | July 10, 2008 1:20 PM
Posted on July 10, 2008 13:20
This is quite entertaining! Good job Jung.
Posted by Jake | July 10, 2008 1:27 PM
Posted on July 10, 2008 13:27
Shawn doesn't know what "intelligent" means.
Posted by Jung | July 10, 2008 1:38 PM
Posted on July 10, 2008 13:38
Probably gets better gas mileage than the Lancer. LMAO
Posted by Doh | July 10, 2008 2:33 PM
Posted on July 10, 2008 14:33
You can find MANY 2007 and 2008 used trucks with under 15,000 miles for thousands less than new. We are talking less than half the cost of a new truck for a 1 year old model used.
Posted by viewwin | July 10, 2008 2:41 PM
Posted on July 10, 2008 14:41
wonder where they got the 'zero-interest' idea?
maybe consumer feedback, such as 'We have zero-interest to buy this car'.
Posted by Waldorf (statler is on holidays) | July 10, 2008 4:36 PM
Posted on July 10, 2008 16:36
Jung = Compulsive disorder
Posted by SteelCity1981 | July 10, 2008 9:20 PM
Posted on July 10, 2008 21:20
"There is a large part of truck buyers that don't use their trucks for commercial use and those are the ones that make up for the vast majority of truck sales."
85% of all statistics are made up on the spot.
Posted by therooster | July 11, 2008 8:42 AM
Posted on July 11, 2008 08:42
Man this is a good looking truck, if I had the money, and a reason to buy a new full sized truck, this would be it.
Posted by Tim | July 16, 2008 7:19 AM
Posted on July 16, 2008 07:19