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Toyota has announced today that the automaker has increased its shares in Fuji Heavy Industries Ltd., the parent company of Subaru.
Fuji Industries sold 61 million shares valued at 31.1 billion yen ($293 million) to Toyota, which means that Toyota now owns 16.61 percent of the company (up from 9.5 percent). Subaru have continued to strengthen their relationship after GM sold off the shares it had in Subaru. The two automakers are currently working on a new RWD coupe that will be sold under both brands and future hybrid vehicles. The rear-wheel-drive coupe is going to be sold as a Toyota in Japan and a Subaru in other markets, like the US.
Full Story: eGMCarTech
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Subaru Impreza Coupe is Going to be Released by 2010
More Details on Subaru/ Toyota's Upcoming RWD Coupe

Comments (12)
Just buy yourself a 8,400 RPM V8 420BHP M3 ok.
Posted by Arun | June 27, 2008 7:50 PM
Posted on June 27, 2008 19:50
The M3 is $65,000.
The STi is $30,000.
Posted by Noya | June 27, 2008 9:03 PM
Posted on June 27, 2008 21:03
@ Arun
Because the STi and the M3 is in the same market..
Posted by Andy | June 27, 2008 10:24 PM
Posted on June 27, 2008 22:24
the little company that could...
Posted by waldorf and statler | June 28, 2008 4:17 AM
Posted on June 28, 2008 04:17
I wouldn't be surprised if Toyota turned Subu into a performance division of Toyota to try to break Toyota's bland and boring portfolio of cars.
Posted by A | June 28, 2008 6:28 AM
Posted on June 28, 2008 06:28
The M3 and STi are both cars. And every poster here has unlimited internet funds.
Posted by Tommy Boy | June 29, 2008 6:28 AM
Posted on June 29, 2008 06:28
he thought of comparing it maybe because of almost not far difference in track performance.
Posted by adrian | June 30, 2008 8:04 AM
Posted on June 30, 2008 08:04
Yeah after I buy my M3 and STI, I'm gonna pop down to the Porsche dealer and pickup my Carrera GT drive down to the air field hop on my Concord and fly to my Death Star.
Cause in space the GT still sounds wonderful.....
Posted by Brian | June 30, 2008 9:26 AM
Posted on June 30, 2008 09:26
Laugh @ Brian, death star, haha. Have you seen the family guy star wars episode? "Its right over malibu the resale will be huge" (Something like that)
Posted by Alex | June 30, 2008 11:26 AM
Posted on June 30, 2008 11:26
@Arun and Tommyboy:
The E92 M3 is a piece compared to a Koenigsegg CCX or Maserati MC12. I mean, why even bother making that weak sauce M3? They're all cars... right? You've both just earned the right to wear a helmet indoors.
Anyways, Toyota swallowed Daihatsu and now they're slowly munching on Fuji HI? They *are* becoming GM....
I wonder what would it have been like if Toyota still had the Celica GT4.
Posted by Jason | June 30, 2008 11:32 AM
Posted on June 30, 2008 11:32
Holy crap the Impreza is ugly, Subaru's designers are insane.
For some reason the Japanese don't want to send over a 2 seater small pocket rocket. I don't want utility and speed. Just give me speed and forgo any utility. Make a SPORTSCAR Japan, not 4 door FWD hatchbacks that go kind of fast and seat 5 people.
Posted by STI Sucks | June 30, 2008 12:16 PM
Posted on June 30, 2008 12:16
The partnership between Toyota and Subaru seems like it will be bearing fruit in the next couple of years. Cheers to Toyota.
Posted by gm0n3y | July 2, 2008 3:10 PM
Posted on July 2, 2008 15:10