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Ford Officially Confirms the European Focus for the US in 2010..Finally

2008fordfocuseuropeanversion.jpg
Ford has already confirmed plans to bring the all-new Fiesta to the US that will compete with the Fit, Yaris and Versa. But now the automaker has also confirmed that the next-gen European Focus will also be sold on our shores.

Ford is currently reworking its current lineup to include more fuel-efficient cars and crossovers. This means that Ford is finally placing more emphasis on what small cars it has in its lineup and that the US will finally get the much better European version of the Focus. Ford is going to offer both four and five-door versions of the European Focus that wil be built in the US in late 2010. It will be built alongside the sedan and hatchback versions of the Fiesta.

According to Ford, "The new Focus will be common with Europe, South America and Asia Pacific and represent the next generation of today’s successful European Focus. Excellent fuel economy will be achieved through new highly efficient direct-injection engine technology and a new advanced six-speed transmission.”

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Ford Finally Decides to Bring its Euro Models to the US


PRESS RELEASE:

FORD FURTHER CUTS TRUCK PRODUCTION AS DEMAND SLOWS; MORE CARS, CROSSOVERS, FUEL-SAVING POWERTRAINS ADDED

Next-generation European Ford Focus and Fiesta small cars reach North America in 2010
- North American large truck and SUV production further reduced for remainder of 2008; new Ford F-150 pickup introduction timing adjusted due to market conditions and current-model sell-down

- Production reductions will be achieved through additional downtime, shift reductions and line-speed actions at Ford’s large truck and SUV assembly plants

- Production will increase for the Ford Focus sedan and Ford Escape and Mercury Mariner small utility vehicles

- Next-generation, European Ford Focus and Fiesta small cars to begin production in North America in 2010, as Ford confirms it is revising its product plan to add more small cars, crossovers and fuel-efficient powertrains, including many from Ford’s acclaimed European lineup

- More details and an updated outlook will be provided during Ford’s second-quarter financial report in July; it is clear, however, that 2008 Automotive results will be worse than 2007, cash outflows will be greater than previous guidance and, unless the economy improves, it will be difficult for Ford to break even companywide on a pre-tax basis in 2009, excluding special items

- Ford Motor Credit Company will incur a pre-tax loss this year - excluding any potential payment related to Ford’s profit maintenance agreement - primarily due to further weakness in large truck and SUV auction values; Ford Credit no longer plans a distribution payment to Ford in 2008

DEARBORN, Mich., June 20, 2008 - Ford Motor Company [NYSE: F] today said it is making further reductions to its North American truck production plan while adding more small cars, crossovers and fuel-efficient powertrains, as the company responds to the continued deterioration in the U.S.business environment and the accelerated shift away from large trucks and SUVs.

“As gasoline prices average more than $4 a gallon and consumers worry about the weak U.S. economy, we see June industry-wide auto sales slowing further and demand for large trucks and SUVs at one of the lowest levels in decades,” said Ford President and CEO Alan Mulally. “Ford has taken decisive action to respond to this accelerating shift in customer demand away from large trucks and SUVs to smaller cars and crossovers, and we will continue to act swiftly moving forward.”

Ford now expects U.S. industry volume in 2008 - including medium and heavy vehicles - to be between 14.7 million and 15.2 million units, compared with the previous assumption of 15 million to 15.4 million units. Accordingly, in the third quarter, Ford now plans to produce 475,000 vehicles, a reduction of 50,000 units from previously announced plans and a decline of 25 percent compared with the 2007 third quarter. In the fourth quarter, Ford plans to produce 550,000 to 590,000 units, a reduction of 40,000 units from previously announced plans and a decline of 8 to 14 percent compared with the 2007 fourth quarter.

In parallel, Ford is adjusting the public introduction timing of the new 2009 Ford F-150 by approximately two months due to the industry-wide slowdown in the U.S. truck market and the need to sell down dealer inventory of the current model. The new F-150 now will go on sale in late fall.

“The new 2009 F-150 raises the bar yet again on capability, quality and durability, and we know core truck customers are eagerly awaiting its arrival,” said Mark Fields, Ford’s President of The Americas. “Our plan all along has been to introduce the new F-150 after our dealers had a chance to sell down inventory of the existing model, and - with the current slowdown in the marketplace - we decided it was prudent to adjust the start of public sale for the new truck by about two months.”

With these actions, Ford said it now is clear that 2008 pre-tax Automotive results will be worse than 2007, cash outflows to fund operating losses and restructuring will be greater than previous guidance and, unless the economy improves, it will be difficult for Ford to break even companywide on a pre-tax basis in 2009, excluding special items. Ford North America still expects to reduce annual operating costs by about $5 billion by the end of 2008 - at constant volume, mix and exchange, and excluding special items - compared with 2005.

Ford Motor Credit Company now will incur a pre-tax loss this year - excluding any potential payment related to Ford’s profit maintenance agreement - primarily due to further weakness in large truck and SUV auction values. Ford Credit no longer is planning a distribution payment to Ford in 2008.

Ford said it will provide more details on changes to its overall plan when it announces second-quarter financial results in July. In the meantime, Ford is taking the following production actions:

- Production of the 2009 F-150 now will begin in August at Kansas City Assembly Plant and in September at Dearborn Truck. One shift will be eliminated at both Kansas City (from two to one) and Dearborn (from three to two). Dearborn Truck will be idled most of the third quarter.

- Michigan Truck Plant will be idled for nine consecutive weeks beginning the week of June 23, in line with demand for the company’s full-size SUVs.

- One shift of production will be eliminated at Louisville Assembly Plant for mid-size SUVs in the third quarter.

- The line speed will be reduced at Kentucky Truck Plant for large pickups in the third quarter.

- The line speed will be reduced at Chicago Assembly in the third quarter for full-size sedans.

- Production will wind down at Cuautitlan Assembly Plant in Mexico by the end of 2008. The plant, which now produces large pickups, will be retooled for production of the new Fiesta small car for North America beginning in early 2010.

Ford also is taking the following actions to increase capacity in the third quarter:
- Oakville Assembly will add a third shift for production of the Ford Edge, Lincoln MKX and all-new 2009 Ford Flex crossovers.

- Kansas City Assembly Plant’s line that produces the Ford Escape, Escape Hybrid and Mercury Mariner and Mariner Hybrid small utility vehicles will add a third shift.

- Wayne Assembly Plant’s body and paint shops will add a third shift, and the line-speed will be increased for final assembly production of the popular Ford Focus small car.
Production at Ford’s stamping, engine and transmission plants is being adjusted in line with the changes in assembly capacity.

“We view the move to smaller, more fuel-efficient vehicles as permanent, and we are responding to customer demand,” Mulally said. “In the near term, we are adjusting production to the actual demand - increasing small cars and crossovers and reducing large trucks and SUVs. For the long term, we are moving fast to introduce more small cars, crossovers and fuel-efficient powertrains - including more hybrids - and we will adjust our manufacturing facilities to match our updated product lineup.”

Ford said it is uniquely positioned to build on its strength today as a crossover vehicle leader, while leveraging its small car expertise in Europe and bringing more of those vehicles to North America.

In addition to hatchback and sedan versions of the European-engineered Ford Fiesta small car that goes on sale in North America in early 2010, Ford is announcing today that four- and five-door versions of the next-generation European Ford Focus small car will be produced in North America beginning in late 2010.

The new Focus will be common with Europe, South America and Asia Pacific and represent the next generation of today’s successful European Focus. Excellent fuel economy will be achieved through new highly efficient direct-injection engine technology and a new advanced six-speed transmission.

The new Focus and Fiesta - as well as other small cars and crossovers from Europe - will be part of an unprecedented period of new Ford product introductions that has only just begun in North America. The new Ford Flex crossover and Lincoln MKS sedan went on sale this month, and the new F-150 goes on sale in late fall. New versions of the Ford Fusion, Mercury Milan and Lincoln MKZ mid-size cars debut late this year, as do all-new hybrid versions of the Fusion and Milan.

By the end of this year, 70 percent of all Ford, Lincoln and Mercury products by volume in North America will be new or significantly upgraded compared with the 2006 models. By the end of 2010, 100 percent of the product lineup will be new, including in 2009 the next-generation Mustang, new fuel-saving EcoBoost engines and new European Transit Connect.

“We remain absolutely committed to accelerating the development of the new products that customers want and value,” Mulally said. “We sell some of the best smaller cars and utility vehicles in the world in our profitable European and South American operations, and our plan is to introduce these same vehicles in North America as quickly as possible. This is an integral part of our plan to leverage our global assets and achieve our goal of profitable growth.”

Comments (19)

Bill O:

Now that is a car designed by people who have some idea of what they are doing. Space, efficiency, economy, enviromentaly more responsible and looks good. I know a lot of you will say " ya bit it can't tow a boat".

ckv:

I think 2010 will be a big year for a lot of car companies. This car will hopefully allow a company such as Ford (America division) to stop stumbling, picked itself up, and move forward.

Let's hope they don't blow it, such as not offering it with a five-speed manual ( a six speed would be GREAT for added fuel economy).


I LOVE WHINING !

Tim:

Let's just hope they keep it away from those focus group committees, they will want to 'Americanize' it. And when they do that, people here will rip it apart.

anonymous:

The "Euro Focus" is already here. Its suspension is mostly the same as the American Focus. The Mazda3 is a cheapened version of it, and the Volvo S40/C30 is a more-expensived version of it.

Anyway, the current American Focus is a fantastic car is just as good at what it does as any Focus II-based cars are at what they do -- it's an amazing amount of car for the money period. Focus 1 has still been Consumer Report's perenial top pic in compacts and was on C&D's 10 Best list every year until 2005, with no other compact having been on the 10 Best list since. Not Civics, no Corollas, not even the Rabbit (despite its landslide victory in the recent compact shootout).

All this rubbish about Ford being stupid for not bringing the Euro Focus over is ridiculous -- it already is over here (Mazda and Volvo), nad the Focus 1 is a different category of car. Americans do not buy upscale compacts unless they have fancier badges than "Ford".

I'm glad for Ford that the next Focus design will be appropriate for both markets as the current one is not.

Noya:

"Anyway, the current American Focus is a fantastic car... it's an amazing amount of car for the money period."

What are you smoking?

godZilla28:

Congratulations. Ford finally got smart and will bring over the European version unchanged to the States. Maybe there's hope for Ford after all.

SteelCity1981:

The current Focus above looks too much like the Mazda 3. Don't get me wrong Mazda's are nice looking and good cars, but if Ford starts to make their new cars look more like cloned Mazda's, then it's going to be like a Ford and Mercury ordeal all over again.

paul:

you americans you decide finally to import euromodels to your country, knowing that our models are better sold than yours. Maybe you make that to compete with Japanese.

waldorf and statler:

@ Paul

you we americans do not you understand what you not yes are trying to say not.

bubba551:

and we'll probably pay less for it as well.

The main reason we did not get the Mk2 focus is that the c1 platform was more expensive than the c170 and in the US (unlike Europe) the focus is the entry level car. That changes once the fiesta is introduced.

Thanks to CAFE, while gas was cheap Ford still had to sell multiple 4-bangers in order to offset the high margin vehicles. They practically gave them away. After the escort was discontinued, the focus had to have its cost cut at the same time the new c1 platform would have added to cost.

harryo:

Nice car, too bad it takes a crisis to move American auto makers to produce results like this in North America.

Viktor King:

I could cry with the most sincerest joy and sense of relief as if nick-of-time air support came along and saved me from a battalion of undeserved hurt.

Mind you, my 2006 Focus ST is more than adequate for my needs and a fine solid feeling piece of machinery (if only it would snow in the California valley and I could show my wife why I wanted one for so long...), but to finally hear straight from the Mustang's mouth that the 'good' Ford Focus currently sold everywhere *but* Ford's home turf is finally coming home gives me reason to cheer, and has me waiting impatiently to be shafted by the local Ford lot out it to trade in for the grand and new and not the molding holdover.

I came from a Ford family. I loved to visit dealerships, looking every once in a while at the new hardware coming out like heroes though the fog and educate salesmen about the product and explain to them what made the 'Control Blade' suspension so great among other things. I told them always, 'selling cars is your job, but Ford is my religion'.

It's been a wholly embarrassing 15-someodd years to say the least. In the American market, it has on one occasion or a dozen been a difficult loyalty to defend, but like a charismatic underdog that sucks you in every game, I will not stop cheering for this 'home team' of mine. There is such a spirit and vibrance to the brand (as many critics have pointed out - while Ford products may not win comparisons they are almost always remarked as 'most fun to drive') in such a complete manner that exists nowhere else. One Japanese brand or another may have one or at most two iconic models, and no one will argue that the BMW M3 is a fine machine, but how can any of it match the Focus, the (manual) Fusion, the Ranger, the F150, the Edge and the Mustang in pure smiles-per-gallon timeless boyish charm?

Perhaps someone on the Chevy side of the things will have a word or two, but outside the Corvette (still, I think, the best-for-the-money sports or super car available at any price) what has the brand got that honestly stirs the soul? Anything currently in production, publicly available?

The era of the SUV had it's time. It was a fun high-profit run. Now's the time to grow up and consider the rest of the product line, and Ford is finally getting the message and putting what they've learned to good use. Its good to see that The Way Forward is actually pointing in a vague forwardly direction.

Ken:

Finally, Ford wakes up and replaces their lineup of crappy cars with European versions of their crappy cars.

Jason:

The Ford Globalization plan introduced some decade and a half ago is finally coming to fruition...

It's a decent looking car, I hope the price doesn't end up hurting its sales. Of course, if it is priced too high and doesn't sell, Fords' response will be "Americans just don't like European cars," or some other non-sense...

Garret:

It will probably be similar to the way Toyota deals with it. The Corolla for example, uses the same body across the Globally, however the European version comes with different engines and more trim, such as the new "3D" gauges etc... but at a higher cost.

Basically the body and overall design will the same, but the North American version will have fewer options and trims at a lower price.

longdxcommuter:

Not a fanboy, but of the Big Three, Ford has been the most proactive in bringing newer cars to the market. The current generation Focus is much improved over the past years in terms of fit and finish and options.(yes I know it is a remodel of a 10year old platform, but the Corolla until this year was essentially a 10 year old platform too) The Euro-Focus in 2010 should bring back the sport level to the US.

SVT:

yay, i smell an RS version coming this way as well, my faith in Ford has been nearly restored... that will happen then they officially announce the RS

GRIZZ:

Ohh please please send us the RS and the Cabriolet!!

JL:

I've gotta laugh at the guy who says the Focus looks like a Mazda3. Wait til you see it in the flesh, and I'm sure you'll realise you're wrong. Where the e is gimmicky and tacky, the Focus is taught and shows quality. Besides, judging by American SUV's, I always figured Americans must WANT all their cars to look the same.

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