Scion unveiled the Hako Coupe Concept at the New York Auto Show today.
Scion describes the styling of the Hako Coupe Concept as the combination of Japanese and American youth cultures. The concept was also inspired by the "iconic" xB and the emergence of American vintage style among Tokyo trendsetters.
“Scion’s Hako Coupe Concept embodies a distinct global perspective on today’s youth,” said Jack Hollis, Scion vice president. “This type of forward thinking complements the Scion philosophy of intently listening to our customers and being willing to take risks to help us see where our brand should be. We took the xB’s iconic boxy shape and explored something more vivacious, yet just as emotionally appealing. This concept is the sporty version of a box.”
To me the car just looks weird. What do you think? Who knows, but if you love the car Scion could build it within the next five years.
PRESS RELEASE:
SCION REVEALS HAKO COUPE CONCEPT
AT THE 2008 NEW YORK INTERNATIONAL AUTO SHOW
NEW YORK, March 19, 2008 — Scion unveiled its Hako Coupe Concept vehicle at a press conference today at the New York International Auto Show.
Scion’s Hako Coupe was developed by Tokyo Design Division, which studied global, youth-inspired trends. Japanese and American youth cultures often influence each other and are interpreted with a unique twist. The Hako Coupe Concept was inspired by the iconic xB and the emergence of American vintage style among young Tokyo trendsetters.
“Scion’s Hako Coupe Concept embodies a distinct global perspective on today’s youth,” said Jack Hollis, Scion vice president. “This type of forward thinking complements the Scion philosophy of intently listening to our customers and being willing to take risks to help us see where our brand should be. We took the xB’s iconic boxy shape and explored something more vivacious, yet just as emotionally appealing. This concept is the sporty version of a box.”
Tokyo Design developed the Hako Coupe with classic American coupes in mind. The car’s geometric profile conveys a powerful stance in a compact and bold package. Its trapezoidal LED headlights lie parallel with a large and aggressive, rectangular upper grille. The lower rectangular grille anchors the front fascia and continues to communicate the Hako’s aggressive attitude. Round fog lights, symmetrically placed high on the front bumper, have integrated turn signals.
The Hako’s silhouette is accentuated by slim, race-car-inspired side mirrors that also feature integrated turn signals. Powerful, flared fenders add dimension and contrast to the concept’s boxy shape and smooth surface planes. The Hako concept hugs the road with custom 18-inch deep dish five-spoke wheels and tires with a “Scion” custom tread.
The Hako Coupe features a vertical windshield as the concept sits upright and ready to attack the road. A high linear beltline along with a blackened and chopped greenhouse seamlessly wrap around the rear to provide a mysterious profile. As an example of potential personalization, the concept is equipped with a flat, panorama roof that features a random, barcode-like pattern that can be seen on the exterior and from the interior.
The rear features LED taillights that echo the shape of the headlights. To complete the package, the rear bumper has an integrated fog and back up light on the left and exhaust on the right.
Inside, the Hako is accented with orange and metallic detailing that exudes a modern environment with entertainment possibilities. The front and rear seats are covered with urethane and rubber-like upholstery for easy cleaning. The contemporary front bucket seats flow to the floor and incorporate a geometric design on the seatback. The seats are separated by a center console that features a large storage crevice for storing magazines, cell phones, and other small items. Two cockpit-like rear seats also share a storage crevice.
The orange driver’s seat has a gaming theme. Instrumentation and warning lights cascade from the art inspired instrument panel to the steering wheel. The shifter, located on the center console, resembles a large joystick. On the steering wheel is a simple button to start the engine and a track-ball type control for the Hako’s entertainment system located on the passenger dash. The entertainment system consists of two video monitor screens mounted on the dash for radio, video, and music capabilities. Users can upload their videos and music through a Bluetooth® connection. The front passenger controls the system using a large rollerball mounted on the center of the dash. A black seat differentiates the front passenger area.
Video monitors located on each door and on each side of the rear seating area project distorted fish-eye images from orange filtered cameras mounted beneath the A-pillars. While the vehicle is parked the driver and passenger can edit the scenes captured by the cameras to show their friends where they have been and perhaps even post the clip online for others to see.
“As you know, polarizing style fits in well with our lineup,” said Hollis. “And of course we love a good box. We’ll listen to the feedback from this concept to help us determine how our brand could evolve and grow over the next five years.”
Comments (43)
Wow that is ugly
Posted by tdot | March 19, 2008 8:31 PM
Posted on March 19, 2008 20:31
Wow and I thought that the box was ugly.
Posted by bp | March 19, 2008 8:44 PM
Posted on March 19, 2008 20:44
What the heck is 'American vintage style'?
A two day old hamburger?
Posted by waldorff and Staedler | March 19, 2008 8:51 PM
Posted on March 19, 2008 20:51
It's neither cool or weird. It's retarded.
Posted by Totenglocke | March 19, 2008 8:51 PM
Posted on March 19, 2008 20:51
it is orange.
Sporty version of a brick
Posted by low iq | March 19, 2008 8:53 PM
Posted on March 19, 2008 20:53
While I like the interior, in my opinion, this car's body is quite hideous.
Posted by Some Guy Named Dave | March 19, 2008 8:53 PM
Posted on March 19, 2008 20:53
wow, I'm speechless, wtf is this crap.
Posted by HanZ | March 19, 2008 9:18 PM
Posted on March 19, 2008 21:18
It's an engineer's cap, in orange.
Posted by hater | March 19, 2008 9:26 PM
Posted on March 19, 2008 21:26
There is a picture of this thing next to 'ugly' in the dictionary.
Posted by Hill | March 19, 2008 9:27 PM
Posted on March 19, 2008 21:27
Toyota is fail.
Posted by asdf | March 19, 2008 9:50 PM
Posted on March 19, 2008 21:50
ugly american crap blah blah blah
Posted by Waddeler & stalin | March 19, 2008 9:52 PM
Posted on March 19, 2008 21:52
Well it's not American, Scion is Toyota, so technically it's Japanese.
It looks alot like an Xb crossed with a modified 42 Ford Coupe. Aka, your typical hot rod roadster. Except it's missing all the things that make those cars cool. Like a big engine, or big tires, or anything cool.
Posted by Brian | March 19, 2008 10:08 PM
Posted on March 19, 2008 22:08
WOW... awesome design.. a bit too sqared for the front glasses...
but ill never buy it... too original...!
Posted by Jettto | March 19, 2008 10:18 PM
Posted on March 19, 2008 22:18
Presentinggggg ........... the MatchBox Car ..... puke .. vomit
Posted by Stig | March 19, 2008 10:30 PM
Posted on March 19, 2008 22:30
Looks like a PT Cruiser, Scion xB, and an Aztec had a Mountain Dew LiveWire fueled orgy.
Posted by Aquila76 | March 19, 2008 11:15 PM
Posted on March 19, 2008 23:15
The passenger dash looks like it has a Mr. Coffee from Spaceballs attached to it.
Overall neat looking car, if the Chevy HHR has a market (while on the topic of boxes of shit), this thing has it's place, though I'd rather just take the '42 Ford Coupe mentioned above.
Posted by chmilz | March 19, 2008 11:42 PM
Posted on March 19, 2008 23:42
The passenger dash looks like it has a Mr. Coffee from Spaceballs attached to it.
Overall neat looking car, if the Chevy HHR has a market (while on the topic of boxes of shit), this thing has it's place, though I'd rather just take the '42 Ford Coupe mentioned above.
Posted by chmilz | March 19, 2008 11:42 PM
Posted on March 19, 2008 23:42
It's a good thing it's a concept. That way they can throw it in the garbage and just expense a million dollars in crap R&D.
If they even consider producing it, we can write the Scion brand off for good.
Posted by wayne gretzky | March 20, 2008 12:20 AM
Posted on March 20, 2008 00:20
What. The. Fuck. Uhhhh.... Anyone down to bomb toyota's headquarters if this ever gets produced? Seriously, the Prius, the xB, the Yaris, and now THIS! Goddamnit. I think someone needs to be fired.
Posted by Wow | March 20, 2008 12:28 AM
Posted on March 20, 2008 00:28
Drive configuration?
Posted by Cheese | March 20, 2008 12:29 AM
Posted on March 20, 2008 00:29
What the hell is this shit?
Fail.
Posted by LOL | March 20, 2008 12:35 AM
Posted on March 20, 2008 00:35
Two ugly box vehicles in one day-First the Nissan Denaki, now this.
Posted by Peter | March 20, 2008 12:48 AM
Posted on March 20, 2008 00:48
I'm usually keep a cool head and don't bash cars too much. This, my friends, is downright GAY.
Posted by SEALBoy | March 20, 2008 1:34 AM
Posted on March 20, 2008 01:34
wow..nice looking..cool design....finally something looks different.....i want one.....how much and when will they accept pre-order?
Posted by designer | March 20, 2008 1:54 AM
Posted on March 20, 2008 01:54
Weird. And I own a 2006 xb.
Posted by Andy | March 20, 2008 2:08 AM
Posted on March 20, 2008 02:08
I hope they build it, I love making fun of Toyotas!
Posted by Jeremy | March 20, 2008 8:36 AM
Posted on March 20, 2008 08:36
...
If they would just cut off the top.
I can see where they are coming from, but making it a square hard-top was a really dumb idea.
Posted by JadeTalon | March 20, 2008 9:14 AM
Posted on March 20, 2008 09:14
"Scion describes the styling of the Hako Coupe Concept as the combination of Japanese and American youth cultures. "
OMG... what is this world coming to... ... must be all the trash music they listen to and all the pimped up stuff....
Posted by FXH | March 20, 2008 9:37 AM
Posted on March 20, 2008 09:37
I don't see any harmony between the greenhouse and the rest of the car. I mean, I'm not a fan of the boxy look, but at the least existing Scion box looks of a piece. This? Slice it in half right along the bottom of the windows and I suspect you'd never guess they were two parts of the same car.
Posted by kw | March 20, 2008 9:59 AM
Posted on March 20, 2008 09:59
I'm generally not one to jump on the complaining bandwagon. But wow, that's ugly. I mean like James Carville ugly.
Posted by Chris | March 20, 2008 10:26 AM
Posted on March 20, 2008 10:26
wow. EPIC FAIL (yeah, emphasis mine) with the styling. they might as well put a thick metal plate all over the front section of the what-the-heck-is-this-thing so that it'll be as aerodynamic as a brick. i wonder how much mpg is affected by its current cd.
Posted by daishi | March 20, 2008 10:48 AM
Posted on March 20, 2008 10:48
I usually try to see the good side of any design/car coming out but I just can't come up with anything for this one. A Big resounding FUGLY!
Posted by Gary | March 20, 2008 11:59 AM
Posted on March 20, 2008 11:59
Ugly as most Scions the road. They didn't even have to try too hard.
I predict there will be a huge success with some demographics, though. For instance the sound competition guys (see car audio, etc., tehy love Scions as a platform for "sound experiments") will be all over it.
Come to think of it, maybe Toyota were aiming for a subwoofer enclosure shape! That was it! Yeah, the new scion, you can mount a 50" subwoofer on the roof facing down on you, tone deaf owner. New reinforced aftermarket suspension will be available, not for handling, but to deal with the huge lowest notes, which can lift the car off the ground...heh.
Posted by Sphere | March 20, 2008 12:15 PM
Posted on March 20, 2008 12:15
This is the most elegant car ever made. Look at the flowing lines, the gentle slope of the windscreen, the subdued fender flares, the wraparound side / rear windows (like wearing your sunglasses on the back or your head).... ok, I admit, it looks like a "Total Recall" abortion.
Posted by gm0n3y | March 20, 2008 1:37 PM
Posted on March 20, 2008 13:37
Did they get thear idea for Hot Wheels or somethind.
Posted by Tommy Boy | March 20, 2008 2:09 PM
Posted on March 20, 2008 14:09
OMG, this car is ugly!
This is the kind of car that is so ugly that it could cause accidents as other drivers are distracted from driving by its ugliness.
Since cities spend a lot of money beautifying roads there should be a special ugly-tax levied on this vehicle.
Ugly people the world over should have their pictures taken next to this car because the car is so ugly they will seem beautiful in comparison.
Posted by Al Dente | March 20, 2008 2:57 PM
Posted on March 20, 2008 14:57
It looks like Godzilla stepped onto an Xb.
Posted by Nate | March 20, 2008 4:16 PM
Posted on March 20, 2008 16:16
It's a shoe.
Posted by Darmok | March 20, 2008 6:58 PM
Posted on March 20, 2008 18:58
I like it!....At least it's not another jellybean.
Posted by RMESUX | March 20, 2008 9:35 PM
Posted on March 20, 2008 21:35
w
t
f
Posted by lawlersk8s | March 21, 2008 12:46 PM
Posted on March 21, 2008 12:46
yuck.
Posted by Kell | March 21, 2008 5:56 PM
Posted on March 21, 2008 17:56
Slap on some chrome wheels, and it would look like an old school American Hot Rod.
Interesting...
I don't know if that's a good or bad thing...
Posted by GT Fan | March 22, 2008 10:39 PM
Posted on March 22, 2008 22:39
this car is awesome, as soon as it comes out i want to get one, it will be unlike anything out on the road, people will look at it and think(in a good way) scion has come up with an awesome new car, and i hope it comes out soon.
Posted by Hail | December 2, 2008 7:30 AM
Posted on December 2, 2008 07:30