Buick has released a single teaser image of its new Invicta Concept that is going to be unveiled at the Beijing Motor Show next month.
The Invicta Concept builds upon the design direction set by the Riviera Concept that was unveiled at the show last year. The car was co-developed By GM design centers in North America and China.
"Buick's global appeal created an opportunity for GM Design Centers to elevate our collaboration to new levels. Using our virtual reality centers in Warren, Mich. and Shanghai, designers fused the best ideas from both cultures during the development of the Invicta, " said Edward T. Welburn, vice president, General Motors Global Design. "The result will set a new design standard for Buick, and it couldn't have been achieved by one studio working in isolation. The Invicta represents another significant design milestone in Buick's history."
The overall design of the Invicta draws its inspiration from the Riviera concept and recalls the styling of Buicks of the 1940s - 1970s.
PRESS RELEASE:
NEW YORK – Buick took another step to bolster its global design presence with a sneak peek at a luxurious show car it plans to reveal in China at the Beijing Motor Show on April 19. Named Invicta, Buick's show car reflects the way General Motors utilizes design and engineering talent around the world to execute a premium vehicle with international appeal.
The Invicta, which is Latin for "invincible," evolves Buick's global design direction from the Riviera concept introduced last year in Shanghai. The Invicta show car was co-developed by GM design centers in North America and China to meet customers' expectations equally in the world's two largest automotive markets.
"Buick's global appeal created an opportunity for GM Design Centers to elevate our collaboration to new levels. Using our virtual reality centers in Warren, Mich. and Shanghai, designers fused the best ideas from both cultures during the development of the Invicta, " said Edward T. Welburn, vice president, General Motors Global Design. "The result will set a new design standard for Buick, and it couldn't have been achieved by one studio working in isolation. The Invicta represents another significant design milestone in Buick's history."
Invicta draws inspiration from the Riviera concept with a modern and graceful exterior design matched by a sumptuous interior. Invicta pays homage to Buicks of the 1940s through the 1970s with its nostalgic sweepspear design cue, a curved line running the length of the car. The exterior also features Buick's signature vertical chrome waterfall grille and a new look to its portholes. The Invicta interior will share Riviera's ambient lighting feature and lavish design.
Buick returns the Invicta name after a 45-year hiatus. Buick originally introduced the Invicta in North America as a production vehicle from 1959 to 1963. It is the first time the nameplate has appeared on a Buick in China.
Comments (15)
These 'sneak peak' photo's are ridiculous. What's the point? I'm not eager with anticipation for a Buick because of the sleek roofline...
Posted by Cheap Car Lover | March 18, 2008 5:03 PM
Posted on March 18, 2008 17:03
These 'sneak peek' photo's are ridiculous. What's the point? I'm not eager with anticipation for a Buick because of the sleek roofline...
Posted by Cheap Car Lover | March 18, 2008 5:04 PM
Posted on March 18, 2008 17:04
These 'sneak peek' photos are ridiculous. What's the point? I'm not eager with anticipation for a Buick because of the 'sleek coupelike' roofline...
Posted by Cheap Car Lover | March 18, 2008 5:05 PM
Posted on March 18, 2008 17:05
Holy crap I'm a bad poster, my apologies.
Posted by Cheap Car Lover | March 18, 2008 5:06 PM
Posted on March 18, 2008 17:06
@ Chear Car Lover:
Agreed..... Not the bad poster part, although a tripple post is a bit much :)
Posted by Gary | March 18, 2008 6:52 PM
Posted on March 18, 2008 18:52
One click will do Cheap.
TR, (if it's not too much to ask) when you're posting pics of cars, post ones that show me cars.
Posted by Tommy Boy | March 18, 2008 7:06 PM
Posted on March 18, 2008 19:06
You're supposed to notice the "sweepspear"
Posted by hater | March 18, 2008 9:24 PM
Posted on March 18, 2008 21:24
Reminds me of what Infiniti does.
Posted by jim | March 18, 2008 9:46 PM
Posted on March 18, 2008 21:46
Its funny that, apparently, only the Chinese are worthy of cars from GM that are worth a damn. Over here, we get shoddy recycled platforms with bad build quality all over the place.
Posted by Allen | March 18, 2008 10:11 PM
Posted on March 18, 2008 22:11
Great, another Buick that will probably look great as a concept and look like a car for the elderly when it goes into production. Just remember the LaCross, it was a very cool looking concept car and waht came off the production line had senior citizen written all over it. It was sad.
Posted by Ozric | March 19, 2008 12:52 AM
Posted on March 19, 2008 00:52
the logo is definitively Buick.
Well in China, the GM crap is 'market-conform'.
When they wisen-up, GM might enter Birma, India...
Posted by low iq | March 19, 2008 1:09 AM
Posted on March 19, 2008 01:09
You know why GM is "market-conform" in China? Because they are selling totally different cars from here! All the China version Buicks are much much much better than the origin models!
Posted by Joe | March 19, 2008 4:31 AM
Posted on March 19, 2008 04:31
Because of the "market-conform", they have to sell totally different cars from here. Fortunately, GM did that. All the China version Buicks I saw are much better than the origin models in US!
Posted by Joe | March 19, 2008 4:34 AM
Posted on March 19, 2008 04:34
This is a bad use of money, why dose a failing car company continue to make prototypes that cost them millions to make so they can showcase just how far there regular everyday products suck... am i the ony one that feels that prototypes are a waste of money?
Posted by dennisil | March 19, 2008 2:10 PM
Posted on March 19, 2008 14:10
Yes.
Posted by Tommy Boy | March 24, 2008 5:04 PM
Posted on March 24, 2008 17:04