It seems like every automaker is jumping on the "green" bandwagon. Chrysler has announced the creation of a new engineering division that is specifically focused on hybrids and electric vehicles.
“The creation of ENVI allows us to focus on the development of a new generation of environmentally responsible Chrysler, Jeep and Dodge vehicles,” Chrysler CEO Bob Nardelli said in a statement today.
The new division will function as a "start up" with an entrepreneurial environment. ENVI will be located in the Chrysler Technology Center (CTC) in Auburn Hills.
According to Nick Cappa, Chrysler spokesperson, the division will not be used to convert existing Chrysler vehicles into hybrid/ electric vehicles. The division will create new vehicles that run on pure electricity or hybrid power.
Full Story: eGMCarTech
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Comments (2)
some companies announce and intruduce cars. Some even graduate to announcing 'recalls'.
Chrysler wishes to announce divisions. And this one is a start-up, no less. For 'green' which is totally commercially unproven.
Great.. Next time they announce that they'll move from Windows95 to XP.
Does this all mean that they have a car by 2015? Or is this start-up responsible for sourcing a electric Geely or GreatWall?
Posted by rene | September 14, 2007 10:34 AM
Posted on September 14, 2007 10:34
This is the new boss trying to make the stock markets think that they are already doing something in the company since he came.
Posted by Diesel | September 14, 2007 10:56 AM
Posted on September 14, 2007 10:56